[Remote] Associate, Marketing Data Manager at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Information Systems, Data Science, Business Administration, or a related field — or 5+ years of relevant experience in lieu of a degree
1–3 years of experience in data management, data stewardship, or analytics
Familiarity with data quality principles and basic experience supporting data validation efforts
1+ year experience in SQL and working knowledge of relational databases or cloud data platforms (e.g., Oracle, Databricks)
Exposure to metadata documentation and data lineage practices
Ability to work effectively in cross-functional teams and communicate clearly with technical and non-technical stakeholders
Strong attention to detail and a proactive approach to problem-solving
Experience assisting with campaign tracking, audience logic, or testing efforts

Responsibilities

Support daily monitoring of marketing data products and assist in generating metrics to assess data quality
Help implement and maintain basic preventive and detective data quality controls
Participate in cross-functional marketing pods to support campaign planning and execution through data coordination
Assist in documenting metadata for marketing campaigns and ensuring alignment with analytics needs
Validate campaign setup to ensure data flows correctly into analytics and reporting systems
Learn and apply knowledge of available data sources to support targeting, personalization, and performance measurement
Conduct preliminary data assessments and escalate gaps or issues to senior team members
Collaborate with pod teams to help define audience logic and translate requirements into specifications for audience selection
Support campaign and journey testing efforts by validating data capture and readiness for analytics

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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