Brand Marketing Lead
Succinct$160,000 - $200,000/year
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, Video Games, EntertainmentIndustries
Requirements
- 2-4 years of experience in brand marketing, cultural marketing, or a related field
- Strong attention to detail and organizational skills
- Familiarity with brand strategy, creative development, or cultural marketing
- Comfortable working in cross-functional environments and contributing to multiple projects
- Culturally curious, detail-oriented, and collaborative
- Strong communicator, fast learner, and thrives in a team environment
- Passionate about how brands show up in culture
- 3+ years of experience in a marketing, advertising or related role (ideal)
Responsibilities
- Support the execution of brand activations across culture-focused teams (Energy, Community, Partnerships, Music)
- Ensure brand consistency in culturally driven initiatives and partnerships
- Monitor the brand’s presence across cultural beats and provide brand-informed feedback and observations
- Help identify opportunities to strengthen brand expression in the culture space
- Assist in the development of campaign toolkits and participate in creative reviews for brand-led beats and moments
- Help ensure cross-functional teams have the assets and context needed to bring campaigns to life
- Collaborate with the Manager to develop and support athlete brand cohesion plans
- Help maintain alignment between athlete storytelling and core brand strategy
- Assist in maintaining brand guidelines, templates, and tools
- Help ensure teams across the organization are using brand assets properly and consistently
Skills
Brand Strategy
Brand Marketing
Campaign Activation
Cultural Marketing
Cross-Functional Collaboration
Brand Consistency
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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