Associate Director, Social Listening & Insights – Digital Engagement

Job Description

Employment Type: Full time

Position Overview

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

In today’s dynamic digital environment, understanding the voice of the customer in real time is critical to delivering meaningful, personalized experiences that improve health outcomes. As part of Lilly’s Global Social Media Center of Excellence (CoE) —a key pillar of the Digital Engagement and Creative Capabilities organization— the Director of Social Listening and Insights will lead the enterprise-wide strategy for social listening, ensuring Lilly remains deeply attuned to the evolving needs, perceptions, and conversations of patients, caregivers, healthcare providers, and the broader public.

Reporting to the Senior Director of Social Media CoE, this role will be responsible for scaling a best-in-class social listening capability that integrates advanced analytics, AI, and automation to surface actionable insights. These insights will inform enterprise strategy, brand planning, content development, and customer engagement across therapeutic areas and geographies.

The Director will lead and mentor a highly motivated team of social listening experts based in the U.S. and India—fostering a practice of collaboration, innovation, and continuous learning. This leader will ensure the team is equipped to deliver timely, compliant, and impactful insights that drive strategic decision-making across the enterprise.

In close collaboration with Digital Engagement, Global Brand, Corporate Affairs, Medical, and Market Research teams, the Director will embed social intelligence into the fabric of how Lilly listens, learns, and leads in the social space—transforming real-time data into strategic foresight that drives impact for our customers and our business.

Key Responsibilities

The Director of Social Listening and Insights will lead Lilly’s global social listening strategy, driving innovation to deliver actionable insights that shape brand, content, and engagement strategies. This role will coordinate a high-performing, cross-regional team and lead vendor collaboration to ensure scalable, compliant, and impactful listening capabilities. As a key leader within the Digital Engagement and Creative Capabilities organization, the Director will champion the voice of the customer across the enterprise and help position Lilly as a leader in social intelligence.

• Lead Strategy & Vision: Drive Lilly's global social listening strategy in alignment with the Digital Engagement and Creative Capabilities organization, serving as the enterprise SME and championing the value of social intelligence across teams.
• Insight Oversight & Actionability: Review and validate social insights to ensure they are clear, relevant, and actionable – enabling cross-functional teams to make informed, strategic decisions. Establish forward-looking critical metrics and benchmarks that demonstrate measurable impact and cultivate data-driven innovation.
• Innovation & Technology: Orchestrate the evolution of social listening capabilities through AI, machine learning, and automation—enhancing speed, precision, and foresight in how Lilly anticipates and responds to customer needs.
• Team Leadership: Lead and mentor a cross-regional team of skilled social listeners, fostering an innovation, excellence and continuous learning.
• Vendor & Platform Management: Lead all aspects of vendor relationships and platform performance, ensuring tools and services are optimized, compliant, and meet b

Requirements

• Salary: [Information not provided]
• Location Type: [Information not provided]

Company Information

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.