Eli Lilly and Company

Associate Director, Social Listening & Insights – Digital Engagement

Chester, Maryland, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, PharmaceuticalsIndustries

Job Description

Employment Type: Full time

Position Overview

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

In today’s dynamic digital environment, understanding the voice of the customer in real time is critical to delivering meaningful, personalized experiences that improve health outcomes. As part of Lilly’s Global Social Media Center of Excellence (CoE) —a key pillar of the Digital Engagement and Creative Capabilities organization— the Director of Social Listening and Insights will lead the enterprise-wide strategy for social listening, ensuring Lilly remains deeply attuned to the evolving needs, perceptions, and conversations of patients, caregivers, healthcare providers, and the broader public.

Reporting to the Senior Director of Social Media CoE, this role will be responsible for scaling a best-in-class social listening capability that integrates advanced analytics, AI, and automation to surface actionable insights. These insights will inform enterprise strategy, brand planning, content development, and customer engagement across therapeutic areas and geographies.

The Director will lead and mentor a highly motivated team of social listening experts based in the U.S. and India—fostering a practice of collaboration, innovation, and continuous learning. This leader will ensure the team is equipped to deliver timely, compliant, and impactful insights that drive strategic decision-making across the enterprise.

In close collaboration with Digital Engagement, Global Brand, Corporate Affairs, Medical, and Market Research teams, the Director will embed social intelligence into the fabric of how Lilly listens, learns, and leads in the social space—transforming real-time data into strategic foresight that drives impact for our customers and our business.

Key Responsibilities

The Director of Social Listening and Insights will lead Lilly’s global social listening strategy, driving innovation to deliver actionable insights that shape brand, content, and engagement strategies. This role will coordinate a high-performing, cross-regional team and lead vendor collaboration to ensure scalable, compliant, and impactful listening capabilities. As a key leader within the Digital Engagement and Creative Capabilities organization, the Director will champion the voice of the customer across the enterprise and help position Lilly as a leader in social intelligence.

  • Lead Strategy & Vision: Drive Lilly's global social listening strategy in alignment with the Digital Engagement and Creative Capabilities organization, serving as the enterprise SME and championing the value of social intelligence across teams.
  • Insight Oversight & Actionability: Review and validate social insights to ensure they are clear, relevant, and actionable – enabling cross-functional teams to make informed, strategic decisions. Establish forward-looking critical metrics and benchmarks that demonstrate measurable impact and cultivate data-driven innovation.
  • Innovation & Technology: Orchestrate the evolution of social listening capabilities through AI, machine learning, and automation—enhancing speed, precision, and foresight in how Lilly anticipates and responds to customer needs.
  • Team Leadership: Lead and mentor a cross-regional team of skilled social listeners, fostering an innovation, excellence and continuous learning.
  • Vendor & Platform Management: Lead all aspects of vendor relationships and platform performance, ensuring tools and services are optimized, compliant, and meet b

Requirements

  • Salary: [Information not provided]
  • Location Type: [Information not provided]

Company Information

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Skills

Social Listening
Insights
Digital Engagement
Social Media Strategy
Advanced Analytics
AI
Automation
Brand Planning
Content Development
Customer Engagement
Team Leadership
Collaboration
Innovation
Continuous Learning
Compliance

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters
1876Year Founded
$1,180.1MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.
Potential construction delays in Indiana could affect GLP-1 drug production timelines.
Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.
Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.
FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.
Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.
Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

Land your dream remote job 3x faster with AI