Associate Director - Product Marketing - RuneScape: Dragonwilds at Jagex

Cambridge, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

Proven experience in a senior marketing role in video games, ideally in open-world, MMO, or survival genres
Proven success delivering global go-to-market campaigns across multiple platforms and territories, with experience extending beyond the US and EMEA
Strong understanding of earned, owned, and paid media integration, and how to balance them effectively
Deep knowledge of player motivations, community dynamics, and online gaming culture
Exceptional leadership and stakeholder management skills, with the ability to communicate clearly across creative, technical, and executive teams
A data-driven mindset with experience in KPI measurement, optimisation, and marketing budget ownership

Responsibilities

Lead the global go-to-market strategy across PC & console platforms for RuneScape: Dragonwilds, supporting early access, major updates, geo expansions and full commercial launch
Act as a core member of the game leadership team, providing strategic counsel on all marketing and GTM matters, shaping clear, actionable plans, and equipping executives with insights on trade-offs, risks, and P&L impact
Drive earned media through creator programs, social storytelling and community activations building credibility and reach
Lead the embedded product marketing function with a KPI driven approach to growth and improve player experience
Partner with central marketing team (Performance Marketing, Creative Services & PR) to build holistic multi-channel marketing campaigns that compound growth and player sentiment
Contribute to the wider marketing leadership group ensuring RuneScape: Dragonwilds integrates into franchise-wide campaigns, live events, and global activations
Build and manage commercial partnerships (platform, distribution, brand collaborations, marketing technologies) that extend reach and reinforce the long-term vision
Translate multi-year franchise goals into player-centric campaigns that compound over time
Oversee campaign asset development from briefs to final output, ensuring world class execution
Establish performance frameworks & partner with analytics to track, analyse, and optimise KPIs across channels to measure success and inform future strategy
Own the RuneScape: Dragonwilds marketing budget aligning marketing investment with product goals

Skills

Product Marketing

Go-to-Market Strategy

Performance Marketing

Earned Media

Creator Programs

Social Storytelling

Community Activations

KPI Management

Unreal Engine 5

Jagex

Develops and maintains online multiplayer games

About Jagex

Jagex develops and maintains online games that continuously evolve with new content and updates, known as "living games." Their most famous title is RuneScape, a massively multiplayer online role-playing game (MMORPG) that attracts a diverse player base, from casual gamers to dedicated enthusiasts. Players can access basic features for free or choose a premium membership for additional content and benefits. Jagex also offers in-game purchases for virtual items and enhancements. What sets Jagex apart from competitors is its strong focus on community engagement and player feedback, which helps improve their games and foster loyalty among players. The company's goal is to create immersive gaming experiences while also supporting mental health initiatives for young people through charitable partnerships.

Cambridge, United KingdomHeadquarters

2001Year Founded

BUYOUTCompany Stage

Social Impact, GamingIndustries

501-1,000Employees

Risks

New survival game development may divert resources from existing projects.

Macarthur Fortune Holding acquisition could lead to strategic shifts alienating players.

Focus on non-Runescape projects might impact RuneScape's quality and support.

Differentiation

Jagex specializes in 'living games' that evolve with continuous updates.

RuneScape, Jagex's flagship game, has a large and dedicated player base.

Jagex emphasizes community engagement and player feedback for game improvements.

Upsides

Increased interest in survival games benefits Jagex's new RuneScape universe game.

Unreal Engine 5 use aligns with trends for high-fidelity graphics and player retention.

Macarthur Fortune Holding acquisition provides resources for expansion and innovation.

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