Associate Director, Paid Social at Airwallex

San Francisco, California, United States

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$138,000 – $210,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Highly strategic and analytical mindset
Strong expertise in paid social platforms (e.g., LinkedIn, Meta, Reddit, X, Quora, emerging channels)
Experience leading full-funnel paid social (awareness to acquisition)
Ability to partner with performance marketing, regional marketing, creative, analytics, and product marketing teams
Founder-like energy, strong role-related expertise, sharp thinking, motivation by mission
Fast decision-making with good judgment, curiosity, first-principles thinking, balancing speed and rigor
Humble, collaborative, ability to turn ideas into products end-to-end
Proficiency in using AI to work smarter and solve problems
Based in San Francisco

Responsibilities

Define the global paid social strategy across brand, demand generation, and retargeting campaigns, ensuring alignment with company growth and pipeline goals
Maintain and execute against a centralized operating model for paid social — including campaign structure, targeting frameworks, creative testing protocols, and budget allocation models
Partner with regional teams to localize global strategy, ensuring cultural and market relevance while maintaining measurement consistency
Own execution for paid social investments, including forecasting, pacing, and performance scenario modeling
Oversee end-to-end paid social execution — campaign builds, QA, creative rotations, and audience segmentation — across multiple platforms
Build and maintain testing roadmaps to drive creative experimentation, audience insights, and bidding optimization
Partner with analytics to develop incrementality tests, lift studies, and MMM inputs that quantify paid social’s impact on revenue and LTV:CAC efficiency
Drive adoption of first-party data and advanced measurement solutions

Skills

Key technologies and capabilities for this role

Paid SocialMarketingCampaign ManagementBrand AwarenessCustomer EngagementStrategic Campaigns

Questions & Answers

Common questions about this position

What is the salary range for the Associate Director, Paid Social role?

The salary range is $138K - $210K.

Is this role remote or based in an office?

This role is based in San Francisco.

What skills are required for this Paid Social role?

The role requires strong strategic and analytical skills to lead global paid social strategy across platforms like LinkedIn, Meta, Reddit, X, Quora, and emerging channels, with expertise in full-funnel optimization from awareness to acquisition.

What is the company culture like at Airwallex?

Airwallex values successful builders with founder-like energy, real impact, accelerated learning, true ownership, strong expertise, sharp thinking, humility, collaboration, fast execution with good judgment, curiosity, and using AI to solve problems smarter.

What makes a strong candidate for this role?

Strong candidates are highly strategic and analytical leaders who can own global paid social strategy, partner cross-functionally with performance marketing, regional, creative, analytics, and product teams, and drive pipeline growth, revenue, and brand awareness.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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