Associate Director of Entertainment Marketing at Eli Lilly and Company

Indianapolis, Indiana, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, MarketingIndustries

Requirements

Passion for entertainment marketing, talent and partnership management, and creative storytelling that connects brands to audiences
Demonstrated experience leading integrated campaigns
Experience managing agencies and entertainment partners
Experience working cross-functionally (e.g., Legal, PR, Media, and Regulatory)

Responsibilities

Define and elevate a meaningful role for the Lilly brand within entertainment by leading the strategy, development, and execution of entertainment marketing initiatives across talent, content (film, television, streaming), and broader cultural platforms
Understand Lilly’s overarching brand strategy and articulate the role entertainment marketing plays in advancing it—identifying how cultural storytelling and partnerships reinforce brand equity and business priorities
Define the role of talent within the brand narrative ensuring each partnership reflects the brand’s purpose, tone, and values while authentically leveraging the talent’s voice, influence, and lived experience to build trust and connection with audiences
Drive a balance between Lilly’s brand and business objectives and the authentic voice, values, and lived experiences of talent, ensuring all activations reflect credible, human storytelling that builds trust

Skills

Entertainment Marketing

Brand Partnerships

Sports Partnerships

Experiential Marketing

Talent Collaborations

Film Marketing

Television Marketing

Streaming Platforms

Cultural Events

Storytelling

Campaign Management

Global Brand Strategy

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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