Associate Director of Consumer Strategy & Activation at Gilead Sciences

Foster City, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Biotechnology, HealthcareIndustries

Requirements

Proven experience in audience segmentation, audience creation, and data-driven marketing, with a focus on leveraging modeled audience techniques such as look-alike modeling (3P LAL), predictive modeling, or other advanced analytics tools to build highly targeted audiences
Advanced proficiency in Python (for data analysis, modeling, and automation)
Strong experience with SQL for data querying and manipulation
Familiarity with integrating data sources
Experience in working with LiveRamp, data clean room environments, or similar platforms to manage and enhance consumer data analysis

Responsibilities

Develop advanced machine learning models and statistical algorithms to create highly-targeted audience segments. Focus on leveraging modeled audience techniques (e.g., 3P LAL, look-alike modeling) based on consumer behaviors, demographics, and other relevant factors to enhance targeting accuracy
Work with cross-functional teams to activate audience segments across digital channels, ensuring that audience strategies align with marketing goals and KPIs
Continuously monitor and optimize audience performance based on campaign results, using data science techniques to improve targeting accuracy and campaign effectiveness
Leverage experience in working with LiveRamp, data clean room environments, or similar platforms to manage and enhance consumer data analysis. Ensure seamless data integration and privacy-compliant collaboration across multiple data sources for more effective audience creation
Ensure data quality and accuracy when leveraging audience data for campaign execution, adhering to best practices in data privacy, governance, and security standards. Handle sensitive healthcare data with utmost care and compliance
Work closely with cross-functional teams including marketing, data analytics, media, and creative, to align audience targeting with campaign strategies, messaging, and creative direction

Skills

Key technologies and capabilities for this role

Audience SegmentationData ModelingConsumer StrategyCampaign ActivationAudience TargetingBrand ObjectivesStrategic Planning

Questions & Answers

Common questions about this position

Is this position remote or hybrid?

This is a hybrid position based in Foster City, California.

What technical skills are required for this role?

The role requires advanced machine learning models, statistical algorithms, data modeling techniques like 3P LAL and look-alike modeling, and expertise in LiveRamp, data clean rooms, or similar platforms.

What is the salary range for this position?

This information is not specified in the job description.

What is the company culture like at Gilead?

Gilead emphasizes collaboration, determination, a relentless drive to make a difference, and creating an environment where every employee feels included, developed, and empowered, with people leaders as key drivers of the employee experience.

What makes a strong candidate for this role?

A strong candidate will have a deep understanding of data modeling techniques, experience with machine learning and statistical algorithms for audience segmentation, and expertise in platforms like LiveRamp or data clean rooms to drive targeted campaigns.

Gilead Sciences

Develops and commercializes biopharmaceuticals

About Gilead Sciences

Gilead Sciences focuses on discovering, developing, and commercializing medicines for various medical conditions, including HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular issues. The company conducts extensive research and development to create new therapies, which are then marketed to healthcare providers, hospitals, and pharmacies after receiving regulatory approval. Gilead differentiates itself from competitors through its strong commitment to R&D and strategic partnerships, such as with SAP Ariba, to enhance its operations and product offerings. The company's goal is to improve health equity and access to care globally, working with communities to ensure that its medicines reach those in need.

Foster City, CaliforniaHeadquarters

1987Year Founded

$15,873.6MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Paid family time off and paid parental time off

Generous 401(k) contribution matching

Comprehensive medical plans that cover both physical and mental healthcare

Global Wellbeing Reimbursement

Time Off

Global Volunteer Day

Giving Together Program

Employee Support Programs

Flexible Work Options

Risks

Increased competition in HIV treatment from ViiV Healthcare's expanding drug portfolio.

Regulatory scrutiny over drug pricing could impact Gilead's U.S. market operations.

Patent expirations, like Truvada's, lead to increased generic competition and revenue loss.

Differentiation

Gilead's lenacapavir is recognized as the 2024 Breakthrough of the Year for HIV care.

Partnerships with LEO Pharma and Tubulis enhance Gilead's focus on inflammatory and cancer therapies.

Gilead's commitment to health equity initiatives like COMPASS and HepConnect sets it apart.

Upsides

Gilead's strategic partnerships expand its reach in inflammatory and oncology drug markets.

Investment in digital health technologies enhances Gilead's R&D and patient engagement.

Focus on sustainability improves Gilead's operational efficiency and corporate reputation.

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