Associate Director, Marketing - Human Re-Sources at Orchard

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Bachelor's degree or equivalent practical experience
4-6 years’ of experience working in a strategic artist and brand development capacity at a marketing, music, or entertainment company
Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it
Ability to operate successfully in a cross-functional environment, build relationships, and influence managers
Ability to build strategic plans and execute against them within quantitative modeling, strategic thinking, and sound business judgment
Prior experience presenting to executives and senior leadership
Strong project management skills, including the ability to think end-to-end, manage long-term projects, manage multiple projects simultaneously, and manage teams

Responsibilities

Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists
Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals)
Work collaboratively with A&R’s, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media and digital marketing operational roll outs and drive lasting fan engagement
Align with department Leads consistently to ensure cohesive marketing plans are created and presented to management teams with timely approvals
Cultivate promotional relationships with brand agencies, PR and non-profit organizations that are relevant to artist roster. Advise on best practices in the digital landscape, while continuing to research innovative tools and agencies within the space
Oversee creation of digital media and digital marketing materials, liaising with management for necessary approvals and/or discussions that move the campaign forward
Conceptualize and oversee strategic rollout of content for artists’ DSP profiles, fanpages, relevant socials and/or visual channels
Review audience data, growth analytics, marketing tactics, and any relevant dashboards to inform digital best practices and artist development

Skills

Key technologies and capabilities for this role

Social MediaDigital MarketingContent WritingCampaign ManagementAnalyticsStreaming PlatformsDSP ProfilesPR RelationshipsAudience AnalyticsGrowth Analytics

Questions & Answers

Common questions about this position

What experience is required for the Associate Director, Marketing role?

Candidates need a Bachelor's degree or equivalent practical experience, 4-6 years in strategic artist and brand development at a marketing, music, or entertainment company, strong communication skills, project management skills, and experience presenting to executives.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the company culture like at Human Re-Sources?

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day in a modern office environment designed to foster collaboration, working alongside eager professionals passionate about the urban genre.

What makes a strong candidate for this marketing role?

A strong candidate has 4-6 years of strategic experience in artist and brand development in music or entertainment, excels in cross-functional collaboration, strategic planning, project management, and presenting to leadership.

Orchard

Streamlines home buying and selling process

About Orchard

Orchard operates in the residential property market, focusing on making the process of buying and selling homes more efficient and less stressful for clients. Their main service is the 'Move First' approach, which allows clients to purchase a new home before selling their current one, alleviating the pressure of coordinating both transactions. This is supported by a guaranteed back-up offer that provides security for sellers. Additionally, Orchard offers free home valuations that are claimed to be 30% more accurate than typical valuations, helping clients understand property values better. Unlike traditional real estate agencies, Orchard's unique services and focus on client convenience may allow them to charge a premium for their offerings. The goal of Orchard is to simplify the home buying and selling experience, making it more accessible and less daunting for individuals and families.

New York City, New YorkHeadquarters

2017Year Founded

$228.6MTotal Funding

SERIES_DCompany Stage

Real EstateIndustries

501-1,000Employees

Benefits

Comprehensive benefits - We offer medical, vision, and dental benefits for employees and dependents, with some plans fully sponsored by Orchard.

Paid parental leave - We offer new parents up to 18 weeks paid leave to bond with their newborns—plus a customized one-month transition period to ease into life as a working parent.

Paid family leave - We offer up to 10 weeks paid leave for employees who need to care for sick family members.

Flexible paid time off - We count your contributions, not vacation days. Take the time you need to recharge and refresh.

Team events - From monthly town hall meetings to team lunches and gatherings outside of the office, we make time to celebrate wins and unwind together.

Paid industry certification - We cover dues on licenses and renewal fees for brokers, realtors, and more.

Risks

Rising interest rates could deter potential homebuyers, impacting Orchard's core business.

iBuying platforms like Opendoor pose competitive threats to Orchard's 'Move First' approach.

Expansion into new markets may strain Orchard's resources and operational capabilities.

Differentiation

Orchard's 'Move First' approach allows clients to buy before selling their current home.

They offer free home valuations claimed to be 30% more accurate than competitors.

Orchard provides a comprehensive suite of vendor partner services for home improvement.

Upsides

Orchard ranks in the top 10 fastest-growing real estate companies in the U.S.

Expansion into Arizona, Oregon, and Washington opens new market opportunities.

Increased demand for digital real estate transactions aligns with Orchard's tech-driven model.

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