Associate Director - IBU Consumer Media at Eli Lilly and Company

Indianapolis, Indiana, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Strong media experience, particularly in paid media
Analytical skills
Collaborative problem-solving abilities
Enterprise mindset: balances global priorities with regional realities
Operational excellence: brings structure, discipline, and rigor to media processes
Accountability & transparency: measures, reports, and improves agency performance
Cross-functional collaboration: builds partnerships across media, analytics, consumer marketers, and agency partners
Innovation & curiosity: stays current on emerging media trends, platforms, and best practices

Responsibilities

Act as the regional Subject Matter Expert (SME) for Paid Media, adapting local media strategy and tactical plans aligned to global communications strategy in partnership with global media team and global media agency
Translate global media strategy into regional executional frameworks that reflect market maturity, regulatory nuance, and business priorities
Provide strategic oversight of dedicated hubs and affiliates by acting as the conduit between global and local media strategy and consumer activation teams
Partner with in-market teams to guide audience strategy, channel mix, and investment approaches aligned to brand objectives
Lead local media plan negotiations related to individual market considerations and requirements, including pricing efficiencies
Drive operational excellence, thought leadership as the industry evolves, and identify opportunities for cross-hub/regional knowledge sharing
Partner with Creative, Analytics, and Digital teams to foster connected planning and performance measurement
Partner with BI&A to set measurement standards and ensure global media agency accountability in performance intelligence and measurement

Skills

Paid Media

Media Strategy

Media Planning

Media Execution

Agency Management

Analytical Skills

Strategic Thinking

Innovation

Compliance

Data-Driven Marketing

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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