Associate Director, GenAI Content Hub- Delivery Lead at Bristol-Myers Squibb

Princeton, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, BiotechnologyIndustries

Requirements

Bachelor's degree in business, Marketing, Operations, or a related field; advanced degree (MBA or equivalent) preferred
Minimum 5 years of relevant experience in consulting, agency account management, marketing, or content hub management, with at least 3 years in a leadership role
Proven experience managing offshore and onsite teams, preferably in a global content or marketing environment
Strong project management skills, with proficiency in tools like Jira, Asana, or similar platforms
Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and continuous improvement
Proficiency in tracking performance metrics, analyzing data insights, and leveraging analytics to improve operational efficiency
Working knowledge of AI/GenAI tools and their application in content creation, personalization, and process automation is a plus
Familiarity with marketing compliance, including MLR processes, in a regulated industry (pharmaceutical or healthcare experience preferred)

Responsibilities

Stakeholder Management: Own and manage relationships with internal stakeholders, especially brand and OCx teams, to help teams just beginning their journey with Mosaic to see and imagine the potential and guide them as they onboard
Escalation Management: Anticipate and resolve obstacles to successful activation, facilitating quick problem-solving with relevant stakeholders and clarifying responsible parties for resolution
Vendor and Partner Collaboration: Work closely with partner and vendor teams associated with content hub, helping ensure that brand and OCx needs are represented with our partners and that feasible action is taken to continuously improve ability to meet their needs in line with BMS objectives
Communication and Storytelling Experience: Partner closely with change management teams on the construction and delivery of key messages at major milestone events and key activation workshops with internal stakeholders and senior leads
Senior Leadership Engagement: Provide regular updates and appropriate escalations and support requests to senior leaders in both WCx and within brand teams or other relevant stakeholder organizations
Capability & Service Evolution: Lead the design, rollout, and continuous improvement of Mosaic content & production capabilities & services

Skills

Stakeholder Management

GenAI

Content Hub

Omnichannel Marketing

Escalation Management

Brand Management

Onboarding

Relationship Management

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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