Associate Director, Creative Strategy at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, CPG, PharmaIndustries

Requirements

7+ years in creative strategy, brand storytelling, or influencer/creator marketing
Strong background in developing integrated, data-informed, creator-led creative concepts
Proven ability to lead proposals and inspire cross-disciplinary teams
Excellent presentation and storytelling skills, both visual and verbal
Deep understanding of social platforms, creator culture, and audience behavior
Experience mentoring and developing talent within a collaborative environment

Responsibilities

Lead creative strategy for a dedicated CPG/Pharma client, transforming insights into compliant, culturally relevant storytelling platforms
Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes
Partner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards
Oversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content
Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually
Mentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work
Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency
Build scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact
Represent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively
Stay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation

Skills

Creative Strategy

Influencer Marketing

Storytelling

Brand Insights

Audience Analysis

Cultural Relevance

Compliance

CPG

Pharma

TikTok

Instagram

Campaign Management

Team Mentorship

Data Translation

Strategic Integration

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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