[Remote] Associate, Brand Sponsorship & Experiential at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's degree in Marketing, Communications or relevant field
Less than 5 years of marketing strategy experience
Progressive experience in Marketing, Advertising, or Communications
Ability to work within and monitor budgets
Prepares sales and profit estimates
Project Management
Proficient in all Microsoft programs
Prepares Marketing Plans
Passionate about contributing to an organization focused on continuously improving consumer experiences
Monitors brand/product marketing plans to achieve sales and profit

Responsibilities

Proposes, implements, and monitors brand/product marketing plans to achieve sales and profit objectives
Controls expenditure within budget for new product development and promotions
Prepares brand/product marketing plans and discontinuation plans
Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
Contributes to creativity of product packaging, presentation, and promotional activities
Constantly monitors performance of managed brands/products
Ensures effective administration of brands/products through marketing proposals, product briefs, brand plans, etc
Identifies new business opportunities for new products, re-launches, packaging changes, and range extensions
Understands department, segment, and organizational strategy and operating objectives
Makes decisions regarding own work methods, occasionally in ambiguous situations

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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