Associate Brand Manager - Pediatric Nutrition Consumer Content at Abbott

Columbus, Ohio, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Passion for social media and unlocking growth for category-leading brands
Ability to develop and implement innovative social media strategies
Experience leading content creation and management
Capability to work closely with brand, cross-functional, and agency teams
Skills in overseeing budget allocation and management to optimize marketing spend
Proficiency in developing and executing tactical plans aligned with brand strategy
Expertise in monitoring and analyzing performance metrics in real-time across multiple channels
Ability to make data-driven decisions to enhance effectiveness
Agility and responsiveness to adapt to changing market conditions and social media trends
Fostering a collaborative and team-oriented environment

Responsibilities

Develop and implement social content strategies for leading brands
Plan, launch, and manage social media campaigns, ensuring consistent online presence
Integrate social/content into media planning and IAT operations, providing optimization recommendations
Optimize social programs through measurement and analysis to support brand objectives, adjusting as needed
Develop and adjust messaging and content pillars
Track and analyze data to develop insights-driven recommendations that improve content performance
Lead reporting and updates for leadership team
Develop framework for additional brand expansion
Recommend and conduct A/B testing with social messaging, imagery, audience groups, and social listening tools
Create and maintain a reporting system to deliver insights on content performance to key stakeholders
Interface with various teams including marketing, public relations, regulatory, and nutrition

Skills

Key technologies and capabilities for this role

Social MediaBrand ManagementConsumer ContentMarketingNutrition Products

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides career development opportunities, free medical coverage through the Health Investment Plan (HIP) PPO, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.

Is this position remote or onsite?

The position works out of the Columbus, OH location.

What skills are required for the Associate Brand Manager role?

Key skills include passion for social media, developing and implementing social media strategies, content creation and management, data analysis for performance metrics, budget management, and agility in adapting to market trends.

What is the company culture like at Abbott?

Abbott fosters a collaborative and team-oriented environment where you can do work that matters, grow, learn, be your true self, and live a full life; it is recognized as a great place to work, one of the most admired companies, and best for diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this role?

A strong candidate has a passion for social media, experience unlocking growth for brands, and the ability to develop innovative strategies, manage content and budgets, analyze data, and act as a change-agent in a collaborative team.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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