Associate Brand Manager at Constellation Brands

Chicago, Illinois, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverage, Consumer Goods, MarketingIndustries

Requirements

Bachelor's degree in relevant field (Marketing, Business, Management, etc.)
3-5 years of progressive experience in the CPG or related industry
Exceptional organization and project management skills
Strong writing, presentation, and verbal skills
Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration
Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo
Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement
Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity
Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line

Responsibilities

Assist in the development and implementation of short and long-term marketing objectives and strategies
Assist Brand Manager and Consumer Insights Team in the fine tuning of brand positioning and consumer targets for Modelo Especial
Assist Brand Manager and relevant cross-functional teams in developing and executing integrated all-in programs within Modelo's music platform & broader culture
Participate in the creative development process and support execution of all national and local advertising campaigns across all channels
Lead, alongside other ABM peers, brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals
Lead Modelo Brand Family organic social strategy and implementation, working alongside agency of record to deliver digital-first content in support of our brand & sub-brand programming
Leverage business analysis to recommend tactics and plan optimizations to reverse or support trends identified
Assist Brand Manager and Media Planning Team in the development of all media plans and initiatives, both on national and regional/local levels
Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail
Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of event marketing programming, which include sponsored events, charitable donations, trade related functions, etc
Assist the Brand Manager and On-Premise team in channel deep dive and performance analysis to inform mitigation efforts
Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets
Lead cross-functional team of R&D, Packaging, Regulatory to deliver product and packaging renovations and optimization
Lead day-to-day brand budget management; responsible for maintaining budgets and forecasts monthly

Skills

Brand Management

Marketing Strategy

Consumer Insights

Business Analysis

Social Media Strategy

Media Planning

Trade Marketing

Creative Development

Advertising Campaigns

Data Analysis

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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