Associate Analyst, Business Intelligence at Viral Nation

Canada

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital MarketingIndustries

Requirements

Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred
Internship or co-op experience in marketing analytics, data analysis, or related roles. Marketing agency exposure preferred
Exposure to or training in DSPs, Paid Media, and social media platforms preferred
Exposure to or training in brand tracking and Brand Lift research preferred
Exposure to or training in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred
Exposure to or training in data analysis tools such as Python, R, SQL, or similar scripting languages
Exposure to or training in marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
Strong analytical skills with the ability to translate data into actionable insights and recommendations
Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Strong attention to detail and a passion for problem-solving and continuous improvement

Responsibilities

Generate timely and accurate reports to communicate key findings, insights, and performance metrics to stakeholders using both primary and secondary research methods
Generate actionable insights and recommendations to enhance marketing strategies and drive business growth
Conduct secondary research to support Strategy proposals with data-backed insights
Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making
Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams
Contribute to the development and execution of team initiatives aimed at improving processes, methodologies, and capabilities
Gather and consolidate data from diverse sources to ensure the team has all necessary information required for accurate analysis
Ensure data accuracy, consistency, and integrity through regular data validation and cleansing processes
Share knowledge and best practices with colleagues by participating in training sessions, workshops, and internal forums
Stay abreast of industry developments and best practices to provide strategic insights and recommendations

Skills

Business Intelligence

Analytics

Dashboards

Data Visualization

BI Tools

Secondary Research

Marketing Insights

Performance Metrics

ROI Optimization

Data Management

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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