Assistant Manager Brand Marketing - Mickey Thompson at Goodyear Tire & Rubber

Stow, Ohio, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Automotive Aftermarket, Consumer Packaged GoodsIndustries

Requirements

Bachelor’s degree in marketing or related field
5 or more years of experience in consumer marketing, ideally in the automotive, automotive aftermarket, or consumer packaged goods (CPG) industry
Knowledge of brand strategy, creative strategy, and digital media planning
Experience leading the execution of marketing plans, including managing budgets and agency relationships
Social media or influencer marketing experience (desired)
Proactive and highly engaged personality to build relationships
Detail-oriented with the ability to gather/interpret complex data and alternate between creative and analytical skills
Ability to work well with others, influence cross-functional work teams, and manage direct reports
Excellent communication and presentation skills
Ability to manage multiple priorities concurrently

Responsibilities

Drive the execution of brand and product communication for the Mickey Thompson brand
Extensively understand the brand's current/future product portfolio and consumer targets to create innovative go-to-market strategies
Develop short- and long-term communication strategies and marketing plans
Oversee all execution, including agency management
Define and maintain brand voice across all touchpoints, including style guides and messaging frameworks
Lead creative development, turning strategy into compelling content and providing final copy sign-off
Execute workflows for creative production, version control, and legal approvals
Track campaign performance of messaging and incorporate results into future campaign planning

Skills

Key technologies and capabilities for this role

brand strategycreative strategydigital media planningmarketing plansagency managementbudget managementsocial media marketinginfluencer marketingcampaign performance trackingmessaging frameworkscreative developmentcross-functional collaboration

Questions & Answers

Common questions about this position

What experience is required for the Assistant Manager Brand Marketing role?

A Bachelor’s degree in marketing or related field and 5 or more years of experience in consumer marketing, ideally in the automotive, automotive aftermarket, or CPG industry are required. Knowledge of brand strategy, creative strategy, digital media planning, and experience leading marketing plans including budgets and agency relationships are also needed.

What are the key responsibilities of this position?

Responsibilities include defining and maintaining brand voice, leading creative development with final copy sign-off, executing workflows for creative production and approvals, and tracking campaign performance to inform future planning.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation does this role offer?

This information is not specified in the job description.

What qualities will set a candidate apart for this role?

Candidates who exhibit a proactive and highly engaged personality, are detail-oriented with the ability to handle complex data and switch between creative and analytical skills, can work well with others, influence cross-functional teams, manage direct reports, and have excellent communication and presentation skills will stand out.