Assistant Category Marketing Manager at Logitech

Hong Kong

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, GamingIndustries

Requirements

5+ years of experience in marketing, preferably in consumer electronics, FMCG, or tech lifestyle brands
Proven track record in category marketing, brand management, or product marketing with experience launching new products and managing end-to-end campaigns
Strong understanding of consumer journeys, omnichannel touchpoints, and digital marketing strategies
Analytical mindset with experience in campaign performance analysis, ROI tracking, and applying insights to campaign refinement
Excellent communication and project management skills—comfortable leading cross-functional and cross-border collaboration
Experience working in a matrix organization and managing multiple stakeholders
Fluent in English and Mandarin (written and spoken)

Responsibilities

Lead and own marketing strategy and execution for PWS and Gaming categories, aligning with regional priorities and local business objectives
Coordinate and support local sales campaigns, including planning, offer development, POS support, and trade activation in collaboration with the sales and customer marketing teams
Develop and implement 360° marketing campaigns across online and offline channels, including digital, social, retail, PR, partnerships, and influencer
Lead local product launches, including GTM planning, creative briefing, and execution alignment
Collaborate with sales, trade marketing, and other teams to align promotional plans, drive in-store visibility, and optimize media spend (MDF & OPEX)
Partner with external agencies and vendors to manage creative development, content localization, media, and campaign execution
Track and analyze campaign performance, consumer insights, and market data, making data-driven decisions to maximize ROI and improve future planning
Act as consumer advocate, leveraging market research and feedback to develop compelling local value propositions and communication strategies
Drive community engagement and build brand affinity through innovative, local activation programs across esports, creators, workspace productivity, and tech communities
Report regularly on campaign KPIs, budget utilization, channel performance, and category health to key stakeholders

Skills

Key technologies and capabilities for this role

Marketing StrategyDigital MarketingSocial MediaPRInfluencer MarketingGTM PlanningCampaign ManagementData AnalysisMarket ResearchConsumer InsightsContent LocalizationMedia Planning

Questions & Answers

Common questions about this position

What experience is required for the Assistant Category Marketing Manager role?

Candidates need 5+ years of experience in marketing, preferably in consumer electronics, FMCG, or tech lifestyle brands, with a proven track record in category marketing, brand management, or product marketing, including launching new products and managing end-to-end campaigns.

What key skills are needed to succeed in this position?

Required skills include a strong understanding of consumer journeys, omnichannel touchpoints, and digital marketing strategies; an analytical mindset for campaign performance analysis and ROI tracking; and excellent communication and project management skills for cross-functional collaboration.

Where is this job located?

The role is based in Hong Kong, focusing on marketing for Personal Workspace and Gaming portfolios in that market.

What is the company culture like at Logitech?

Logitech emphasizes flexibility for employees to work in their own way while making a positive global impact, values results-driven and agile approaches, and fosters cross-functional collaboration in a matrix organization.

What makes a strong candidate for this role?

A strong candidate will have 5+ years in marketing with experience in consumer electronics or similar, proven success in product launches and campaigns, and skills in digital strategies, analytics, and cross-functional collaboration.

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees