Assistant Brand Manager at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Nutrition, Healthcare, MarketingIndustries

Requirements

More than 3-4 years of relevant experience in an Assistant Brand Manager (ABM) role in the MNC FMCG and/or Pharma OTC industry
Prior experience in marketing, accounting, or project management is preferable
Comprehensive industry knowledge
Good time and project management
Basic understanding of financial and data analysis
Good communication and negotiation skills
Self-driven team player with strong interpersonal skills and problem-solving skills
Good command of English
MS Office skills

Responsibilities

Provide input to develop brand/portfolio strategy (position/message) aligned with local insights and global brand strategies for Ethical Channel
Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning
Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance
Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs
Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information
Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force
Review complaints and propose solutions relating to assigned products
Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans
Ensure document/record of approval for all execution activities
Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend in line with budget plan
Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards

Skills

brand strategy

promotional materials

market surveys

promotion evaluation

product training

symposiums

complaints handling

demand forecasting

budget management

KPI monitoring

WHO code compliance

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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