Asociado de Marca at Abbott

Tlalpan, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Farmacéuticos, Cuidado de la SaludIndustries

Requirements

Título universitario en administración de empresas, mercadotecnia o ingeniería
De 2 a 4 años de experiencia en marketing y/o ventas / Representante de Ventas en la industria farmacéutica
Experiencia en interacción con líderes de opinión (KOLs), asociaciones médicas y mayoristas
Inglés intermedio avanzado con buenas habilidades de comunicación y redacción

Responsibilities

Ser parte integral del equipo de marketing para maximizar el desempeño de la marca, impulsar la rentabilidad y el crecimiento, y lanzar nuevos productos
Participar en discusiones de estrategia de marca para dar forma al desarrollo y ejecución de los planes anuales de marca
Colaborar con el equipo de marketing para ejecutar programas digitales y sociales, actualizaciones de empaques y materiales promocionales
Ayudar a sintetizar información clave para el negocio con el fin de desarrollar estrategias acordes a las condiciones del mercado
Desarrollar e implementar planes de acción para la gestión adecuada de marcas secundarias de la división
Apoyar al Gerente Senior en programas y/o actividades de sus marcas dentro del portafolio asignado
Garantizar que los representantes de ventas cuenten con las herramientas necesarias para su promoción según lo planeado
Gestión precisa del P&L (estado de resultados) de las marcas secundarias asignadas
Establecer un diagnóstico adecuado de la situación de las marcas bajo su responsabilidad, integrando todos los aspectos relevantes del negocio (prescripciones, ventas internas, ventas externas, competidores, nuevos productos, etc.)
Revisión continua de tendencias y variables del mercado para predecir posibles cambios
Comprender y controlar el P&L de las marcas secundarias asignadas para maximizar los resultados financieros de la organización
Desarrollar y distribuir materiales promocionales para generar demanda de las marcas secundarias asignadas

Skills

Key technologies and capabilities for this role

MarketingGestión de MarcaLanzamiento de ProductosGastroenterologíaSalud de la MujerCardio MetabólicosManejo del DolorSistema Nervioso CentralVías Respiratorias

Questions & Answers

Common questions about this position

Where is this position located?

The position is located in Mexico City in the Established Pharmaceuticals division.

What are the main responsibilities of the Brand Associate role?

Responsibilities include being part of the marketing team to maximize brand performance, participating in brand strategy discussions, collaborating on digital programs, developing action plans for secondary brands, supporting the Senior Manager, ensuring sales reps have promotion tools, and managing the P&L for assigned brands.

What kind of professional is Abbott looking for in this role?

Abbott seeks a specialist professional and individual contributor with comprehensive knowledge in Brand Associate area, ability to execute highly complex projects, adapt precedents, and make significant deviations from traditional approaches.

What is the company culture like at Abbott?

Abbott offers professional development in an international company, is recognized as a top workplace in many countries, one of Fortune's most admired companies, and excels in diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this Brand Associate position?

A strong candidate has specialist knowledge in brand management, experience executing complex projects with innovative solutions, and skills in marketing strategy, P&L management, and cross-functional collaboration.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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