Application Lead at Accenture

Coimbatore, Tamil Nadu, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, ConsultingIndustries

Requirements

Minimum 5 years of experience in Salesforce Marketing Cloud
Proficiency in Salesforce Marketing Cloud (Must To Have)
Strong understanding of customer journey mapping and automation
Experience with data integration and API management
Familiarity with analytics tools to measure campaign performance
Ability to design and implement targeted marketing campaigns
15 years full time education
Expected to be a Subject Matter Expert (SME)

Responsibilities

Lead the effort to design, build, and configure applications
Act as the primary point of contact
Collaborate with various teams to ensure project goals are met
Facilitate discussions to address challenges
Guide the team through the development process
Engage in strategic planning to align application features with business objectives
Collaborate and manage the team to perform
Responsible for team decisions
Engage with multiple teams and contribute on key decisions
Provide solutions to problems for immediate team and across multiple teams
Mentor junior team members to enhance their skills and knowledge
Facilitate regular team meetings to track progress and address roadblocks

Skills

Key technologies and capabilities for this role

Salesforce Marketing CloudCustomer Journey MappingAutomationData IntegrationAPI ManagementAnalytics ToolsCampaign Performance

Questions & Answers

Common questions about this position

What is the required experience for this Application Lead role?

Minimum 5 years of experience in Salesforce Marketing Cloud is required.

Is this position remote or office-based?

This position is based at our Bengaluru office.

What are the must-have skills for this role?

Must-have skills include proficiency in Salesforce Marketing Cloud, strong understanding of customer journey mapping and automation, experience with data integration and API management, familiarity with analytics tools, and ability to design targeted marketing campaigns.

What does a typical day look like for an Application Lead at Accenture?

A typical day involves collaborating with various teams to ensure project goals are met, facilitating discussions to address challenges, guiding the team through development, and engaging in strategic planning to align application features with business objectives.

What education is required for this position?

A 15 years full time education is required.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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