APAC Regional Marketing Lead at LayerZero Labs

Apac, Apac, Uganda

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Web3Industries

Requirements

6+ years of experience in marketing, with at least part of that in the crypto industry
Strong understanding of the APAC market with experience in Web3, fintech, or tech marketing
Proven track record of developing and executing integrated marketing campaigns that drive brand awareness and community engagement
Experience planning and running large-scale events and conferences
Strong communication skills with the ability to craft compelling narratives tailored to diverse audiences
Comfortable collaborating with BD and partnerships teams, while remaining focused on marketing responsibilities
Crypto-native or strong familiarity with Web3 is a plus
Professional proficiency in English is required, and proficiency in an additional Asian language (Mandarin, Korean, or Japanese) is a strong advantage
A passion for technology, storytelling, and building brands that move industries forward
Comfortable with a fast-paced environment with ambiguity, change, and odd hours

Responsibilities

Own and execute the APAC marketing strategy to strengthen our brand across key markets in Asia
Develop and manage high-quality content that communicates our vision, product updates, and ecosystem growth in a way that resonates with regional audiences
Collaborate with Business Development to communicate the value of our partnerships, ensuring consistent, polished messaging without overlapping into sales responsibilities
Plan and execute major events, from flagship conferences to curated community activations, ensuring our presence is high-profile and impactful
Manage relationships with regional media, KOLs, and influencers to amplify our narrative across APAC
Work closely with product, marketing, and BD teams to ensure alignment and localization of campaigns in the region
Define and track KPIs for brand growth, campaign performance, and event ROI

Skills

Key technologies and capabilities for this role

Marketing StrategyContent MarketingBrandingStrategic CommunicationsEvent ExecutionPartnerships CommunicationBusiness Development

Questions & Answers

Common questions about this position

What experience is required for the APAC Regional Marketing Lead role?

Candidates need 6+ years of experience in marketing, with at least part of that in the crypto industry, a strong understanding of the APAC market with experience in Web3, fintech, or tech marketing, and a proven track record of developing and executing integrated marketing campaigns that drive brand awareness and community engagement.

What is the company culture like at LayerZero Labs?

The team leaves egos at the door, works hard, has big ambitions, and is passionate about building the infrastructure interoperability layer of tomorrow, with a fast-paced working environment involving plenty of ambiguity, change, and odd hours.

Is this a remote position or does it require being in APAC?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this position?

A strong candidate has 6+ years in marketing including crypto experience, deep APAC market knowledge in Web3/fintech/tech, and proven success in integrated campaigns, plus comfort with a fast-paced environment full of ambiguity and odd hours.

LayerZero Labs

Develops interoperability protocol for blockchains

About LayerZero Labs

LayerZero develops an interoperability protocol that connects over 50 different blockchains, allowing developers to create applications, tokens, and experiences that work across multiple chains. Their technology includes immutable on-chain endpoints, a configurable Security Stack, and a permissionless set of Executors, which enable the transfer of messages and assets between blockchains without censorship. This platform is tailored for developers and organizations in the blockchain and cryptocurrency sectors, providing them with the tools to define their own security and efficiency configurations. Unlike competitors, LayerZero focuses on seamless blockchain interoperability, facilitating the transfer of assets like tokens between chains, as seen with Curve Finance and Uniswap. The goal of LayerZero is to enhance the development and functionality of omnichain applications, making it easier for developers to build across various blockchain networks.

Vancouver, CanadaHeadquarters

2021Year Founded

$255.8MTotal Funding

SERIES_BCompany Stage

Consumer Software, Crypto & Web3Industries

51-200Employees

Benefits

Company Equity

Risks

Emergence of FXGuys could divert investor interest from LayerZero.

Regulatory scrutiny may increase due to PayPal USD integration.

Technical challenges may arise with Initia testnet and interwoven stack integration.

Differentiation

LayerZero connects over 50 blockchains, enabling omnichain applications and experiences.

Their technology includes immutable on-chain endpoints and a configurable Security Stack.

LayerZero's permissionless Executors allow censorship-resistant message transfers between chains.

Upsides

Integration with PayPal USD boosts LayerZero's stablecoin interoperability credibility.

Partnerships with Aethir and LightLink enhance LayerZero's market presence.

Ondo Finance integration highlights LayerZero's potential in real-world asset tokenization.

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