Marketing Analytics Manager
Dandy$127,500 - $150,000/year
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Finance, MarketingIndustries
Requirements
- 5+ years of experience in marketing analytics or business intelligence
- Proficiency in Tableau, SQL, Excel, and Adobe Analytics
- Strong analytical and storytelling skills
- Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution (strong plus)
- Excellent communication and collaboration abilities, able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)
- Ability to manage multiple priorities and meet deadlines
- Thrives in ambiguity with a consultative mindset to problem-solving
Responsibilities
- Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives
- Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion
- Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement
- Analyze advertising data to evaluate customer engagement, assess impact, and provide actionable insights to improve future campaigns
- Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way
- Perform analyses of historical data to surface trends and insights using advanced analytical methods; validate analytical techniques employed by other analysts
- Proactively expand knowledge of business and analytics and share with team members; share and document best practices
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience and skills are required for the Analytics Lead role?
Candidates need 5+ years of experience in marketing analytics or business intelligence, proficiency in Tableau, SQL, Excel, and Adobe Analytics, strong analytical and storytelling skills, and excellent communication and collaboration abilities.
What is the salary or compensation for this position?
This information is not specified in the job description.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the company culture like at Vanguard?
Vanguard is a purpose-driven company that values integrity, innovation, and inclusion, with a collaborative environment where your work matters and contributes to the long-term financial wellbeing of clients.
Does Vanguard offer visa sponsorship for this role?
No, Vanguard is not offering visa sponsorship for this position.
Vanguard
Client-owned investment management firm offering low-cost funds
About Vanguard
Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.
Kline Township, PennsylvaniaHeadquarters
1975Year Founded
SECONDARYCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Best-in-class medical, dental & vision coverage
Onsite health clinic & fitness center
Health Smart Rewards program
Vanguard Retirement Savings Plan
Education Benefits
PTO
Family Planning Benefist
Parental leave
Personal development opportunities
Volunteer Time Off
Risks
Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.
Vanguard's stake in Steelcase exposes it to the volatile furniture market.
New active bond ETFs may struggle in a low-yield environment with increasing competition.
Differentiation
Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.
The firm offers low-cost investment products, making it attractive to cost-conscious investors.
Vanguard's ownership structure allows it to focus on long-term investor value.
Upsides
Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.
The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.
Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.
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