Analytics and Insights Manager - Intelligence team at Zeno Group

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

PR, Advertising, Media, CommunicationsIndustries

Requirements

Minimum of five years’ experience (Account Director / Senior Account Director equivalent)
Background in both primary (proprietary research and analytics) and secondary data (desktop, ChatGPT, research, personal observations)
Experience in advertising, media, PR or similar agency environment, familiar with creative comms industry
Expertise as gatekeeper of data tools including Brandwatch, Cision, Meltwater, Morning Consult, Muck Rack, NewsWhip, Profound GEO, Signal AI, Spike, and Talkwalker
Ability to prioritise and manage expectations from various stakeholders
Naturally curious, resourceful, tenacious, and ambitious
Ability to build strong, productive, and meaningful relationships with clients and colleagues
Team builder and player, able to work in and proactively contribute to multiple small teams
Good mentor and manager of junior colleagues
Able to see beyond data to insights that create strategic narratives for client responses and new business
Commercially aware, ensuring billing targets and managing measurement tools budget
Comfortable presenting and interacting with clients and in pitches
Able to keep up to date on measurement developments in the comms industry and suggest changes

Responsibilities

Work 50/50 on existing clients and new business, delivering counsel and overseeing implementation across business functions
Link with Global Intelligence team to assess products/services for Zeno London integration
Oversee all current Data & Analytics work to ensure best-in-class service
Maximise abilities of data tools for measurement and analytics in existing clients and new business development
Monitor market developments in analytic tools and determine tech stack budget allocation
Manage research and analytics budget to identify new/improved measurement, research, and monitoring methods
Manage supplier relationships and liaise with Zeno and DJE (parent company) colleagues for network efficiencies
Line manage and assist in career development of junior colleagues
Educate and train colleagues on analytics offerings and analytical tools usage
Lead development and implementation of efficient and effective client reporting for projects/campaigns
Analyse previous campaign reports and incorporate learnings into subsequent campaigns
Serve as research go-to resource and educator for building colleague competence in analytics

Skills

Key technologies and capabilities for this role

BrandwatchCisionMeltwaterMorning ConsultMuck RackNewsWhipProfound GEOSignal AISpikeTalkwalkeranalyticsinsightsproprietary researchsecondary datastakeholder management

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a hybrid working arrangement requiring at least two days per week in the office at Old St, EC1V 9BW, with the rest at home.

What experience level is required for this position?

A minimum of five years’ experience is required, equivalent to Account Director / Senior Account Director level.

What data tools will I be working with in this role?

You will be the gatekeeper of tools including Brandwatch, Cision, Meltwater, Morning Consult, Muck Rack, NewsWhip, Profound GEO, Signal AI, Spike, and Talkwalker.

What team management responsibilities does this role involve?

You will line manage and assist in the career development of junior colleagues assigned to you, as well as educate and train others on data tools.

What personal qualities make someone successful in this role?

Success comes to those who are naturally curious, resourceful, tenacious, ambitious, and able to build strong relationships, while being a team builder, player, good mentor, and manager.

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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