Analyst, Marketing at Universal Music Group

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

2-3 years of experience in a marketing analytics role, ideally within entertainment, fashion, or media
Degree in science, computer science, statistics, economics, mathematics, or similar quantitative discipline
Strong technical skills in SQL (experience working in large-scale databases required; BigQuery a plus)
Strong technical skills in data visualization (Tableau, Looker, Power BI, or similar)
Comfort with handling, cleaning, and analyzing data

Responsibilities

Conduct in-depth analysis of marketing performance data (paid media, CRM) to uncover actionable insights
Translate data into scalable recommendations that labels and markets can adopt to drive efficiency and ROI
Partner with the Manager, Artist Insights & Strategy to deliver data-driven playbooks, benchmarks, and frameworks for global campaigns
Monitor shifts in platforms, fan behavior, and media performance, ensuring insights remain relevant and forward-looking
Support the team on broader analysis projects around artist development, emerging trends, and shifts in the music landscape
Proactively identify new opportunities for analysis and bring forward ideas that improve how we measure and optimize marketing impact
Apply contextual knowledge about artists and the music industry in your data analysis and interpretation
Collaborate with central Data teams to stay aligned with global initiatives and data pipelines

Skills

Key technologies and capabilities for this role

Marketing AnalyticsArtist InsightsBrand AnalysisConsumer ResearchSurvey DataStreaming DataSales DataCampaign Strategy

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

Where is this role based?

This role is based in New York and will require close integration with data teams in NY and London.

What are the main responsibilities of this role?

The role involves conducting in-depth analysis of marketing performance data (paid media, CRM) to uncover actionable insights, translating data into scalable recommendations, and partnering with the Manager to deliver data-driven playbooks, benchmarks, and frameworks for global campaigns.

What is the team structure like?

Global Insights is a 15+ person team with presence in London, NY, and LA. The candidate will report directly to the Manager, Artist Insights & Strategy, and support the Artist Insights & Strategy team.

What does UMG value in its work?

UMG is committed to artistry, innovation, and entrepreneurship.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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