Analyst, Individual Investor (II) Segment Marketing at T. Rowe Price

Owings Mills, Maryland, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Asset Management, Financial ServicesIndustries

Requirements

Bachelor's degree or the equivalent combination of education and relevant experience
2+ years of total relevant work experience
Demonstrate creativity, curiosity, and passion for data analysis
Proficiency in Excel, Power BI, Tableau, or SQL (Python experience is a plus)
Strong quantitative analytical skills
Effective problem-solving abilities
Capability to work (incomplete in JD, but implied collaborative environment)

Responsibilities

Test Design, execution, and post testing analysis: Working primarily in our marketing technology platforms, build and tests single and multi-campaigns to drive greater client engagement and mutual benefit
Execute components of multichannel marketing plans aligned to specific populations of prospects and clients
Channel Performance Analysis: Continuously monitor and analyze the performance of various distribution channels. Identify trends, assess the effectiveness of strategies, and provide recommendations for optimization
Analytical Reporting: Prepare detailed analytical reports and presentations, translating complex data into clear, actionable insights for stakeholders
Measure success and impact of channel and segment marketing plans by monitoring key performance indicators to inform future development of programs. May provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments
Modeling and Forecasting: Develop, adapt, and refine forecasting models to support strategic planning and goal setting. Utilize advanced data modeling techniques to provide actionable insights and guide decision-making processes
Supports internal and external elements necessary to the successful execution of segment marketing plans, including working with necessary internal marketing and distribution partners, ensuring all legal and compliance obligations are satisfied, and sharing all necessary content with external partners for review and approval

Skills

Quantitative Analysis

Critical Thinking

Marketing Analytics

Client Insights

Hypothesis Testing

Campaign Performance

Data Analysis

Segment Marketing

T. Rowe Price

Global asset management and investment advisory services

About T. Rowe Price

T. Rowe Price provides investment advisory services and retirement solutions to individual investors, financial intermediaries, and institutions. The firm employs a disciplined investment approach supported by extensive research to deliver long-term value. It generates revenue mainly through management fees based on the assets it manages, which amounted to $1.569 trillion as of June 30, 2024. T. Rowe Price serves a wide range of clients, including individual investors, retirement plan sponsors, and institutional investors like endowments and foundations. Its global reach and experienced investment teams enable the firm to offer various investment strategies and products, helping clients achieve their financial goals.

Baltimore, MarylandHeadquarters

1937Year Founded

$78,115.8MTotal Funding

IPOCompany Stage

Quantitative Finance, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Volunteer Time

Parental Leave

Learning & Growth Resources

Matching Charitable Gifts

Health Care Benefits

Generous Retirement Plan

Risks

Increased competition from AI-powered platforms challenges T. Rowe Price's traditional strategies.

Departure of key personnel may impact T. Rowe Price's wealth management capabilities.

High valuations of AI startups could divert capital from traditional asset management firms.

Differentiation

T. Rowe Price offers a comprehensive range of investment strategies across various asset classes.

The firm emphasizes long-term value through disciplined investment and extensive research capabilities.

T. Rowe Price's global reach and diverse client base enhance its market position.

Upsides

Growing interest in AI-driven investment strategies presents new opportunities for T. Rowe Price.

The rise of quantum technology aligns with T. Rowe Price's focus on tech startups.

Collaboration trends in biotech offer potential investment opportunities in genetic medicine.

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