Analityk(-czka) kampanii CRM at Santander

Poznań, Greater Poland Voivodeship, Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

BankingIndustries

Requirements

Experience with various direct marketing solutions (e.g., Adobe, SAS), communication personalization, and A/B tests
Ability to prepare CRM campaigns directed to customers across various contact channels
Ability to identify customer needs
Higher education (preferred fields: mathematics, statistics, informatics, econometrics, or related)
Very good knowledge of SQL and experience working with large datasets
Analytical skills, accurate inference, and ability to efficiently identify relationships between data and problems
Experience in preparing customer data analyses
Fluent communication in English

Responsibilities

Configuring and implementing campaigns for all contact channels in dedicated campaign systems
Maintaining the portfolio of existing campaigns (ongoing care for cyclically run campaigns across various communication channels)
Participating in projects for the development of CRM tools
Developing expertise in targeting and retargeting across multiple communication channels
Working in the dynamically developing field of data analysis

Skills

SQL

Adobe

SAS

A/B Testing

CRM

Direct Marketing

Data Analysis

Personalization

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters

1902Year Founded

$75MTotal Funding

POST_IPO_DEBTCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision

401k

Flexible PTO

Parental & sick leave

Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.

'Quishing' attacks pose a growing threat to consumer security.

Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.

The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.

Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.

Santander's renewable energy financing highlights commitment to sustainable investments.

Proactive cybersecurity measures enhance customer trust and protect digital assets.

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