Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Datatech, Credit Risk ManagementIndustries
Requirements
- Vivência prévia em marketing de produto, produto, inteligência de mercado ou GTM, preferencialmente em empresas de tecnologia, SaaS, fintechs ou dados
- Boa capacidade analítica, de organização e de tradução técnica em valor de negócio
- Perfil colaborativo, curioso e com visão de dono, confortável para lidar com múltiplas frentes e stakeholders
- Interesse por dados, tecnologia e produtos digitais voltados ao ecossistema de crédito
- Boa comunicação verbal e escrita, com habilidade para criar narrativas e materiais de apoio claros e persuasivos
- Desejável familiaridade com métricas de marketing e produto (funil, pipeline, adoção, retenção, ROI)
Responsibilities
- Apoiar o lançamento e evolução das plataformas (ex.: motores de crédito, soluções de gestão de carteira e inteligência de dados), garantindo consistência entre posicionamento, público-alvo e estratégia de GTM
- Contribuir para o empacotamento e atualização das ofertas de plataformas, em conjunto com o time de Produto e de Ofertas, assegurando aderência às demandas de mercado e coerência com o portfólio
- Executar análises de mercado, concorrência e tendências, trazendo insumos para ajustes de narrativa, precificação e evolução de produto
- Atuar na construção de materiais de apoio à venda, como deck comerciais, apresentações e playbooks de produto
- Apoiar a definição e manutenção de mensagens-chave e storytelling das soluções, traduzindo atributos técnicos em benefícios de negócio
- Colaborar com o time de marketing para execução de campanhas e ações de awareness e geração de demanda
- Acompanhar a performance das soluções no mercado, monitorando métricas de uso, adoção, conversão e satisfação, e sinalizando oportunidades de melhoria
- Atuar próximo aos PMMs e Product Managers das tribos de produto, garantindo fluidez na troca de informações e coerência entre visão técnica e posicionamento de mercado
- Ser guardião do processo de enablement em customer facing junto ao time de Sales Ops, com treinamentos e habilitação de conhecimento e materiais para o processo de ida ao mercado
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this position remote or on-site?
The position is on-site.
What is the salary range for this Senior Product Marketing Analyst role?
This information is not specified in the job description.
What experience is required for this role?
Previous experience in product marketing, product, market intelligence, or GTM is required, preferably in technology companies, SaaS, fintechs, or similar.
What are the main responsibilities of this position?
Responsibilities include supporting platform launches and evolution, market and competitor analysis, creating sales materials, defining key messaging, collaborating on campaigns, monitoring performance metrics, and enabling sales teams.
What kind of background makes a strong candidate for this role?
Candidates with prior experience in product marketing, product management, market intelligence, or go-to-market strategies, especially in tech, SaaS, or fintech companies, will be strong fits.
Expedia
Travel booking platform for flights, hotels, rentals
About Expedia
Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.
Bellevue, WashingtonHeadquarters
1996Year Founded
$3,277.3MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees
Benefits
Competitive Paid Time Off
Travel Discounts
Healthcare Flexible Spending Accounts
Employee Assistance Program
Wellness & Travel Reimbursement
Workplace Accomodations
Medical, Dental, & Vision Insurance
Matching Gifts
New Parental Benefits
Risks
Riyadh Air's entry could increase competition, affecting Expedia's market share.
CFO transition may lead to strategic shifts impacting financial management and investor confidence.
Expedia's partnerships may strain resources, affecting service quality if not managed well.
Differentiation
Expedia offers a comprehensive suite of travel services under one platform.
The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.
Expedia provides partners with valuable data and technology to optimize their offerings.
Upsides
Expedia can capitalize on the rise of 'workcations' with longer stay packages.
The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.
Increased demand for personalized travel experiences can enhance user engagement for Expedia.
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