Analista de Marketing Direto/CRM Júnior at Expedia

São Paulo, State of São Paulo, Brazil

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Datatech, Marketing, Recursos HumanosIndustries

Requirements

Formação superior em andamento ou concluída em Comunicação, Marketing, Publicidade, Administração, Engenharia ou áreas correlatas
Conhecimento em ferramentas de CRM, marketing direto ou automação
Familiaridade com métricas de campanhas (abertura, clique, conversão, entrega etc.)
Facilidade com análise de dados e extração de insights acionáveis
Boa comunicação escrita, organização e atenção a detalhes
Facilidade para trabalhar com diferentes áreas e em modelo ágil (squad)

Responsibilities

Planejar e executar campanhas de comunicação para públicos internos (ex: aniversários de empresa, cultura organizacional, reconhecimento) e externos (ex: vagas, programas de estágio, programa de jovem aprendiz e campanhas de marca empregadora)
Desenvolver e manter réguas de relacionamento e fluxos automatizados multicanal (e-mail, SMS, push, WhatsApp, entre outros)
Direcionar e validar a criação das peças para os times especialistas (texto, arte e programação)
Criar, programar e disparar comunicações via ferramentas de CRM e automação (como Salesforce Marketing Cloud, Sendgrid, entre outras)
Segmentar bases (colaboradores e candidatos) conforme o perfil e a fase da jornada de comunicação
Monitorar KPIs (taxa de entrega, abertura, cliques, conversão etc.) e propor melhorias com base em dados
Criar relatórios de performance, testes A/B e análise de resultados
Documentar fluxos, segmentações e aprendizados das campanhas
Trabalhar de forma integrada com as áreas de RH e Marketing

Skills

Marketing Direto

CRM

Jornadas Multicanais

E-mail Marketing

SMS

Push Notifications

Campanhas Personalizadas

Réguas de Relacionamento

Fluxos Automatizados

Comunicação Interna

Employer Branding

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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