[Remote] Alliances Lead- Adtech at Hightouch

North America

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Marketing Technology, AIIndustries

Requirements

Built a successful partner sales motion in the AdTech ecosystem (DSPs, SSPs, or data providers)
Proven success in outbound sales or revenue-driving partner roles
Strong network within the AdTech ecosystem and familiarity with programmatic ad sales
High hunger, curiosity, and ownership; ability to operate cross-functionally with sales, marketing, and product teams
Deep interest in the future of composable CDPs, third-party identity, and data activation

Responsibilities

Own the full strategy and execution for driving sourced revenue from AdTech ecosystem partners (DSPs, SSPs, and data providers)
Build trusted relationships with sales, product, and marketing leaders at partners like The Trade Desk, StackAdapt, Amazon Ads, Narrative, and Acxiom
Run joint outbound campaigns and partner-led sales motions to source pipeline for Hightouch
Enable and activate partner sales teams with training, playbooks, and field collateral
Coordinate co-marketing, field events, and executive programs to drive visibility and influence with partner organizations (up to 30% travel)
Serve as the point of accountability for all AdTech partner relationships, ensuring partners consistently refer and prioritize Hightouch

Skills

Key technologies and capabilities for this role

AdTechPartner SalesDSPSSPThe Trade DeskStackAdaptAmazon AdsNarrativeAcxiomAudience AcuityRevenue GenerationExecutive RelationshipsJoint Sales CampaignsGo-to-MarketCross-Functional Strategy

Questions & Answers

Common questions about this position

What is the salary or compensation for the Alliances Lead role?

This information is not specified in the job description.

Is this Alliances Lead position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need to have built a successful partner sales motion in the AdTech ecosystem with DSPs, SSPs, or data providers, proven success in outbound sales or revenue-driving partner roles, and a strong network. The role demands high agency, hunger, creativity, strong communication, growth mindset, and persistence.

What is the company culture like at Hightouch?

The team focuses on making a meaningful impact for customers, approaches challenges with first-principles thinking, moves quickly and efficiently, and treats each other with compassion and kindness.

What makes a strong candidate for the Alliances Lead position?

Ideal candidates have already built and owned an AdTech partner sales motion at a high-growth SaaS company, with experience driving sourced revenue via partners like DSPs, SSPs, and data providers.

Hightouch

Syncs live customer data across platforms

About Hightouch

Hightouch syncs live customer data into various tools that businesses use, ensuring that this data is current and accessible for better decision-making. It operates in the data integration market, focusing on Reverse ETL, which moves data from a warehouse into SaaS applications for real-time use. Hightouch stands out by securely handling sensitive information and integrating with various tools, making it a versatile solution for data teams. The company's goal is to help businesses enhance their operational efficiency by keeping customer data synchronized across multiple platforms.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$89.7MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Competitive salary - We offer competitive salary and meaningful equity. We also offer 401k for our US employees.

Remote friendly - Visit the San Francisco and New York headquarters up to 4x’s a year to bond with your fellow teammates.

Flexible PTO - Downtime is just as important as on time and your teammates will support you while you relax and recharge.

Wellness - We offer a monthly wellness stipend, wellness days each quarter, and virtual yoga classes.

Core benefits - For full-time US-based employees, we cover all health benefit premiums, 50% for dependents, and life insurance.

Parental leave - We value and support the family planning process. We provide up to 16 weeks for parents.

Risks

Increased competition from Census and Grouparoo may impact Hightouch's market share.

Stricter European privacy regulations could complicate operations and increase compliance costs.

Economic downturns might affect subscription renewals and new customer acquisition.

Differentiation

Hightouch specializes in Reverse ETL, moving data from warehouses to SaaS applications.

The platform ensures real-time data activation for personalized marketing and sales optimization.

Hightouch offers HIPAA-compliant data handling, crucial for healthcare and sensitive data sectors.

Upsides

Hightouch's AI Decisioning enhances lifecycle marketing with precise targeting and personalization.

The partnership with The Trade Desk expands Hightouch's reach in European advertising markets.

Composable CDP trend supports Hightouch's flexible, customizable data solutions for businesses.

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