Adobe Platform Functional Lead / Product Lead at Accenture

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, Digital Transformation, AdvertisingIndustries

Requirements

Minimum 7 years of experience in marketing technology and operations
Minimum 3 years of hands-on experience with Adobe Experience Cloud platforms (AEM, RT-CDP, Campaign, Target, Workfront)
Minimum 2 years experience leading functional delivery and product ownership in agile environments
Bachelor’s degree or equivalent (minimum 12 years of relevant work experience)

Responsibilities

Serve as the functional lead across Adobe Experience Cloud solutions including AEM for content management and delivery, Real-Time CDP for audience segmentation and activation, Target for personalization, Campaign for cross-channel orchestration, Analytics for performance insights, and Workfront for marketing workflow and content operations
Translate business goals into platform capabilities, roadmaps, and user stories
Lead discovery workshops, define functional requirements, and guide solution design
Own product backlogs, prioritize features, and oversee agile delivery teams
Drive platform governance, onboarding of new brands/sites, and integration with CRM, CDP, DAM, and analytics systems
Provide functional oversight for content authoring, personalization, campaign execution, and data activation
Champion content supply chain transformation by streamlining content planning, production, approval, and distribution using Adobe Workfront and AEM Assets
Evangelize Adobe best practices and innovation (e.g., GenAI, real-time personalization, predictive segmentation)
Support change management, training, and stakeholder engagement across global teams

Skills

Adobe Experience Cloud

Adobe Experience Manager (AEM)

Adobe Real-Time CDP

Adobe Target

Adobe Campaign

Adobe Analytics

Adobe Workfront

AEM Assets

audience segmentation

personalization

cross-channel orchestration

content management

agile delivery

product backlog

functional requirements

platform governance

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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