Acquisition Manager, Programmatic Media at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, Direct-to-Consumer, Digital MarketingIndustries

Requirements

Strong analytical and data-based decision making skills
Customer-centric approach to all activities
Ability to collaborate with teams across the business (e.g., Acquisition team, Brand, Creative, Data Strategy & Insights)
Experience or expertise in programmatic media, with a specific focus on CTV (Connected TV)
Skills in strategy development, execution, and scaling programmatic video campaigns
Ability to work with media partners for execution
Capacity to strategize innovative ways to scale and test within existing portfolio
Proficiency in vetting, researching, and implementing new opportunities
Alignment with company values: One Team mindset, skepticism about everything and precious about nothing, considering the customer journey, executing for impact, focused work without assumptions

Responsibilities

Support the Head of Media in owning and scaling TFD’s Programmatic video campaigns, with a focus on CTV
Develop strategy for programmatic media campaigns
Work with media partners to execute campaigns
Collaborate with broader Acquisition team, Brand, Creative, and Data Strategy & Insights to strategize scaling and testing
Vet, research, and implement new opportunities within programmatic media

Skills

Key technologies and capabilities for this role

Programmatic MediaCTVMedia StrategyCampaign ManagementData AnalysisAnalytical SkillsMedia PartnersAcquisition MarketingCustomer-CentricCross-Team Collaboration

Questions & Answers

Common questions about this position

What is the salary or compensation for the Acquisition Manager, Programmatic Media role?

This information is not specified in the job description.

Is this Acquisition Manager role remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Acquisition Manager, Programmatic Media position?

The role requires strong analytical and data-based decision making skills, a customer-centric approach, and experience supporting and scaling programmatic video campaigns with a focus on CTV.

What is the company culture like at The Farmer's Dog?

The culture emphasizes one team collaboration across departments, skepticism about everything with openness to ideas from anywhere, and considering the full customer journey in all decisions to drive long-term success.

What makes a strong candidate for this Acquisition Manager role?

Strong candidates will demonstrate strong analytical skills, data-driven decision making, a customer-centric mindset, and the ability to collaborate across teams like Acquisition, Brand, Creative, and Data Strategy to scale programmatic campaigns innovatively.

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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