Account Manager - Southeast at Critical Mass

Southeast, New York, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and BeverageIndustries

Requirements

Based in the greater Southeast region of the United States
Ability to understand, create, and deliver high-quality audience-appropriate communication with brand partners
Strong emphasis on continued education with internal and external sales teams on category management, innovation, market conditions, competitor knowledge, and trends

Responsibilities

Create, build, and maintain strong partnerships with distributors and retailers to grow brands in the assigned geography
Execute the go-to-market strategy for brands in retail channels in the assigned geography: drive sales in current footprint, expand into new regional retailers, grow footprint of regional chains through distribution network, and build sustainable, long-term relationships with retailer partners
Develop, present, and execute brand promotional plans on a retailer-by-retailer basis
Improve execution of distribution, new item introductions, schematic implementation, promotional plans, forecasts, and channel strategies
Communicate to distributor partners to execute trade execution with upcoming promotional programs and activities
Prepare, develop, and deliver metrics and analytical reports that give the internal team and brand partners timely, flexible, and structured access to their business information
Request and analyze distribution reports to determine market coverage and opportunities for future growth
Conduct store audits (with field sales reps or merchandisers) to ensure merchandising standards are adhered to and promotional programming is being executed
Build a seamless connection internally with management to track and manage promotional spending and accrual funds to maximize return on investment and drive profitable volume for trade spend levels
Work with the management team to understand business and functional requirements, implement solutions to support their analytical and reporting needs, and assist in identifying patterns and anomalies
Optimize sales and operational efficiency through innovative thinking, process improvement, data manipulation, system enhancement, and best practices
Assure a high level of customer service by handling customer concerns and follow-up in a proactive manner
Resolve customer issues by following appropriate administrative processes and company policies and escalating issues to management as appropriate
Assure a high level of customer service by handling brand concerns and follow-up in a proactive manner via phone, email, and in person
Report back progress, successes, and challenges to management in a timely manner
Participate in distributor kick-offs, recurring meetings, and ride-alongs to promote the company brands
Work to help coordinate, as well as participate, in trade shows (i.e., Natural Products Expo, Fancy Foods, NACS, and distributor shows)
Demonstrate a passion for all the Company’s products
Embrace the Company’s brand image and model the Company’s cultures, values, and behavior—always represent the Company in a positive manner

Skills

Key technologies and capabilities for this role

sales growthaccount managementretail partnershipspromotional planningdistribution expansioncategory managementgo-to-market strategyanalytical reportingmetrics developmenttrade execution

Questions & Answers

Common questions about this position

Is this role remote or does it require being in a specific location?

This role will be based in the greater Southeast region of the United States.

What is the salary range for the Account Manager position?

This information is not specified in the job description.

What key skills are needed for this Account Manager role?

Key skills include building and maintaining strong partnerships with distributors and retailers, executing go-to-market strategies, developing promotional plans, analytical reporting with metrics and data analysis, and managing brand relations.

What is the company culture like at Critical Mass Group?

The company emphasizes building outstanding brands through extensive expertise, strategic relationships, and relentless execution in sales and distribution, with a team of experts focused on sustainable growth for innovative food and beverage brands.

What makes a strong candidate for this Account Manager position?

A strong candidate excels at growing sales through retailer partnerships, executing promotional plans, analyzing data for market opportunities, and driving profitable results in the food and beverage sector.

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

Land your dream remote job 3x faster with AI

Try Jobo Free