Account Manager - Southeast at Critical Mass

Southeast, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and BeverageIndustries

Requirements

Based in the greater Southeast region of the United States
Ability to understand, create, and deliver high-quality audience-appropriate communication with brand partners
Strong emphasis on continued education with internal and external sales teams on category management, innovation, market conditions, competitor knowledge, and trends

Responsibilities

Create, build, and maintain strong partnerships with distributors and retailers to grow brands in the assigned geography
Execute the go-to-market strategy for brands in retail channels in the assigned geography: drive sales in current footprint, expand into new regional retailers, grow footprint of regional chains through distribution network, and build sustainable, long-term relationships with retailer partners
Develop, present, and execute brand promotional plans on a retailer-by-retailer basis
Improve execution of distribution, new item introductions, schematic implementation, promotional plans, forecasts, and channel strategies
Communicate to distributor partners to execute trade execution with upcoming promotional programs and activities
Prepare, develop, and deliver metrics and analytical reports that give the internal team and brand partners timely, flexible, and structured access to their business information
Request and analyze distribution reports to determine market coverage and opportunities for future growth
Conduct store audits (with field sales reps or merchandisers) to ensure merchandising standards are adhered to and promotional programming is being executed
Build a seamless connection internally with management to track and manage promotional spending and accrual funds to maximize return on investment and drive profitable volume for trade spend levels
Work with the management team to understand business and functional requirements, implement solutions to support their analytical and reporting needs, and assist in identifying patterns and anomalies
Optimize sales and operational efficiency through innovative thinking, process improvement, data manipulation, system enhancement, and best practices
Assure a high level of customer service by handling customer concerns and follow-up in a proactive manner
Resolve customer issues by following appropriate administrative processes and company policies and escalating issues to management as appropriate
Assure a high level of customer service by handling brand concerns and follow-up in a proactive manner via phone, email, and in person
Report back progress, successes, and challenges to management in a timely manner
Participate in distributor kick-offs, recurring meetings, and ride-alongs to promote the company brands
Work to help coordinate, as well as participate, in trade shows (i.e., Natural Products Expo, Fancy Foods, NACS, and distributor shows)
Demonstrate a passion for all the Company’s products
Embrace the Company’s brand image and model the Company’s cultures, values, and behavior—always represent the Company in a positive manner

Skills

sales growth

account management

retail partnerships

promotional planning

distribution expansion

category management

go-to-market strategy

analytical reporting

metrics development

trade execution

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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