Account Manager (SEO + Content)

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not specified

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We are a fully distributed company with team members located across North America, Latin America, and Europe. We are seeking an experienced Account Manager (SEO + Content) to support our growth. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners. You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaboration.

Requirements

• Experience: 4+ years of agency or in-house experience with technical SEO and content strategy.
• Academic Background: Strong academic background in business or any STEM-related major.
• Data Analysis Skills: Exceptional data analysis skills (proficiency in spreadsheets).
• Paid Search Experience: Experience with PPC, SEM, paid search, and paid ads.
• Tools Proficiency: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMrush, Ahrefs, Asana, Jira, etc.).
• Product Sense: Excellent product sense and solving challenging problems with simple elegant product solutions.

Responsibilities

• Collaborative Project Work: Work collaboratively on complex, large-scale, time-critical projects.
• Performance Forecasting: Forecast performance, set targets, build reporting, and communicate pacing towards targets.
• Performance Monitoring: Monitor the performance of top consumer tech companies we work with and their competitors.
• Data Analysis & Recommendations: Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations.
• A/B Testing: Conduct A/B tests that optimize the overall marketing program.
• Business Case Development: Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams.
• Scalable Project Identification: Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities.
• Coordination with Data Science: Coordinate with data science to perform analysis on organic traffic changes.

Application Instructions

• Not specified in the provided job description.

Company Information

• Company: Graphite
• Industry: Technology-enabled growth agency
• Services: Content and SEO
• Clients: Masterclass, Notion, BetterUp
• Work Environment: Fully remote, distributed team (North America, Latin America, Europe)