Director of Influencer & Affiliate Marketing
Everyday RobotsSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Social Media, Influencer Marketing, TechnologyIndustries
Requirements
- 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management (agency and/or paid media background a plus)
- Strong project management skills
Responsibilities
- Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships, and positioning yourself as a trusted advisor and serving as the day to day point of contact for your customers from onboarding to renewal
- Execute post-sale influencer marketing strategies for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results on an ongoing basis to optimize future performance
- Manage high volume and fast paced communications with customers and creators, from kickoff and initial sourcing, guiding the creative development of content and ensuring all delivery aligns against re-sale campaign goals and KPIs
- Build and deliver value-add presentations to stakeholders within your book of business including regularly scheduled strategic business reviews (SBRs), campaign wrap reports, and/or best practice strategy planning
- Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
- Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings
- Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams
Skills
Account Management
Influencer Marketing
Social Media Management
Customer Success
Strategic Consulting
Relationship Building
ROI Optimization
Meta
TikTok
LinkedIn
YouTube
Pinterest
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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