Account Manager - Influencer Marketing at Later

New York, New York, United States

Later Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Influencer Marketing, Social Media, Marketing TechnologyIndustries

Requirements

  • Experience in account management, influencer marketing, or related client-facing roles
  • Ability to act as a trusted advisor providing strategic recommendations aligned with customer business goals
  • Strong project management skills, including overseeing campaign delivery, budgets, contracts, and deliverables
  • Proficiency in analyzing campaign performance data to generate actionable insights
  • Mentoring and coaching abilities for junior team members like Coordinators and Co-Ops
  • Cross-functional collaboration skills with Sales, Strategy, Research, and Product teams
  • Proactive problem-solving to identify risks, opportunities, and provide solutions
  • Knowledge of influencer marketing best practices and industry trends

Responsibilities

  • Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention
  • Provide strategic recommendations aligning influencer programs with customer business goals
  • Lead strategic business reviews (SBRs) and campaign wrap reports with insights for future strategy
  • Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and KPI alignment
  • Partner with customers on post-sale strategy, sharing best practices and actionable insights
  • Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution
  • Project manage campaigns by delegating tasks to Coordinators/Co-Ops, mentoring and coaching them
  • Collaborate cross-functionally with Sales, Strategy, Research, and Product teams for seamless client experiences
  • Represent the customer and influencer voice internally, escalating insights to shape platform and service improvements
  • Analyze campaign performance data for actionable insights to customers and internal teams
  • Identify risks and opportunities early, providing proactive solutions
  • Contribute to evolving best practices as the influencer marketing industry and Later’s platform grow

Skills

Key technologies and capabilities for this role

Account ManagementInfluencer MarketingCampaign ExecutionRelationship ManagementStrategic ConsultingClient SuccessROI OptimizationMentoringSocial Media Management

Questions & Answers

Common questions about this position

What are the main responsibilities of the Account Manager role?

You'll own a portfolio of customer relationships from onboarding through renewal, oversee influencer campaign delivery from kickoff through reporting, and project manage campaigns by delegating to Coordinators/Co-Ops while mentoring junior team members.

Is this Account Manager position remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of team collaboration is involved in this role?

You'll mentor and coach Coordinators and Co-Ops on execution, guide junior team members, and collaborate cross-functionally with Sales, Strategy, Research, and Product teams.

What experience makes a strong candidate for this Account Manager position?

Strong candidates will have experience in strategic consulting, relationship management, campaign execution, influencer marketing, and mentoring junior team members to drive customer ROI.

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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