Account Executive, B2B Technology at Highwire

San Francisco, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

B2B Technology, Marketing Communications, Public RelationsIndustries

Requirements

2–3 years of PR or communications experience at an agency or in-house within the B2B tech sector
Experience navigating complex topics like cloud infrastructure, enterprise IT, AI, and data security
Ability to translate technical messages into impactful narratives

Responsibilities

Support day-to-day client account work, including media relations, awards, speaking programs, and content development
Help manage projects by tracking deliverables, timelines, and priorities to ensure quality and alignment with client goals
Participate in client calls and meetings, taking notes, drafting recaps, and ensuring follow-up items are completed
Research industry trends, competitors, and media opportunities to inform client storytelling
Assist in the creation of quarterly campaign plans and PR recommendations
Build and maintain relationships with reporters and influencers across business and technology outlets
Research and develop targeted media lists and pitch opportunities
Draft, refine, and distribute pitches that generate coverage aligned with client goals
Monitor media coverage and industry news to identify opportunities for client participation
Contribute to social and digital amplification strategies to extend earned media results
Write and edit clear, engaging content across multiple formats, including press releases, media pitches, Q&As, award submissions, speaking abstracts, bios, contributed articles, blogs, and background materials
Translate complex technology concepts into accessible, compelling narratives
Ensure accuracy, tone, and messaging consistency across all client deliverables
Track, analyze, and report on media results and campaign performance
Support senior team members in using data to refine pitching and storytelling strategies

Skills

Communications

B2B Technology

Media Strategy

Storytelling

Account Management

Strategic Communications

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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