Zeno Group

Account Director, Brand

Toronto, Ontario, Canada

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Consulting, EntertainmentIndustries

Requirements

Candidates must possess at least 6 years of consumer PR experience in an agency setting, a history of success in providing sound creative and strategic counsel to clients, and experience working on integrated programs including influencer/creator partnerships. Budgeting, and day-to-day financial management for client programs are also required, along with collaborative spirit, results driven ability to manage multiple priorities and work against deadlines, demonstrated ability to think strategically, creatively, and holistically about client programs, and the ability to thrive in a fast-paced environment. Excellent writing and presentation skills, including experience developing and delivering client presentations, are essential, as is experience in drafting and presenting new business pitches and strong media strategy experience.

Responsibilities

The Account Director, Brand will lead consumer brands in the areas of client service, new business, team development and management, and ensuring consistent excellence in the quality of work delivered to clients. They will develop and drive PR strategies and programs in our Brand practice, support existing clients and develop new business opportunities, and provide sound creative and strategic counsel to clients to support their business objectives. The role involves monitoring and interpreting changes in employment legislation across North America and developing HR policies to ensure compliance, conducting audits, delivering training, and advising management on HR-related risk mitigation strategies, as well as mentoring and developing junior talent.

Skills

PR
Consumer PR
Agency
Client Service
New Business Development
Team Management
Media Strategy
Influencer Partnerships
Budgeting
Financial Management
Strategic Thinking
Creative Thinking
Presentation Skills
Writing Skills
Leadership
Mentoring
Deadline Management

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Key Metrics

Town of Southampton, New YorkHeadquarters
1998Year Founded
SEEDCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Flexible Work Hours
Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.
Intensifying competition from digital-first agencies threatens Zeno Group's market share.
Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.
The company leverages new media platforms like TikTok for unique audience engagement.
Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.
AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.
Growing demand for crisis communication services presents expansion opportunities for PR firms.

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