B2B Media Senior Account Executive - Retail and CPG Industry
EnsembleFull Time
Senior (5 to 8 years)
The Enterprise Account Director should possess a strong understanding of the CPG industry, demonstrating experience in building and managing relationships with senior-level executives and key decision-makers within brands and agencies. They should have proven success in driving revenue growth and expanding market share, along with the ability to develop and execute strategic account plans. Strong communication and presentation skills are essential, as is the ability to identify and capitalize on new business opportunities.
As an Enterprise Account Director, you will lead educational initiatives such as lunch-and-learns and strategic business reviews to provide clients with valuable insights, build strong relationships with key decision-makers, and drive proactive engagement with clients. You will also work closely with the sales team to nurture and grow relationships with enterprise brands and agencies, develop tailored success plans, identify new opportunities for growth, and serve as the main point of contact for clients throughout their lifecycle. Furthermore, you will collaborate with internal teams to gather market insights and client feedback, and represent Later at industry events to establish the company as a thought leader.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.