Abbott Japan Nutrition: Brand Manager/Senior Brand Manager at Abbott

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Nutrition, Healthcare, Consumer GoodsIndustries

Requirements

Equivalent to bachelor’s degree (MBA is a plus)
At least 3 years of experience
Will to Win: Proactively identify work issues/obstacles, communicate them, and create contingency plans; effectively respond to changes, accepting diversities; treat changes as opportunities; always know competitive landscape
Ability to craft and execute brand plans tailored to OTC product lifecycles and regulatory environments
Strong understanding of financial metrics, forecasting, and budget management
Sense of Urgency: Act with urgency, decide what NOT to do, focus on aligned strategy, deliver on expectations, persist to overcome barriers
Integrity: Meet quality/compliance standards, contribute to team with leadership, provide constructive feedback, improve efficiencies/reduce costs
Learning Agility: Deep understanding of patient/consumer decision-making in self-care/wellness; monitor/respond to competitor activities in OTC space; translate complex health info into consumer-friendly messaging; integrate offline/online touchpoints for seamless experience

Responsibilities

Develop and execute brand strategies for consumers to enhance brand equity and drive market competitiveness, including NPD and project milestone management
Lead implementation of aligned brand strategies and plans for consumers
Conduct market research and competitive analysis to refine brand positioning when necessary
Plan and manage advertising and promotional campaigns in line with strategy
Collaborate with HCP marketing, regional marketing, medical, Public Affairs, CE, product development, advertising, and sales for brand consistency and growth
Collaborate with HCP and regional marketing teams for brand alignment in product development
Own brand communication on digital and social media to enhance awareness and consumer experience
Follow KPIs and analyze performance metrics
Coordinate with internal/external stakeholders on brand-related activities
Create consumer journey based on insights and feed into value chain/eco-system with business development manager
Develop robust KPIs to measure/report content/message effectiveness in driving sales
Manage all brand management for BtC, Glucerna®, and Abound®
Develop annual planning based on 5-year Strat Plan
Lead cross-functional/intercompany projects as required
Manage product life cycle, meeting regulations with HCP marketing
Develop promotional materials with HCP marketing and medical
Establish and maintain relationships with marketing-owned influencers and agencies
Communicate with international/external stakeholders to leverage Abbott’s global presence
P&L management (plus)

Skills

Brand Strategy

Market Research

Competitive Analysis

Advertising Campaigns

Promotional Campaigns

Digital Marketing

Social Media

KPI Management

Performance Metrics

Cross-Functional Collaboration

P&L Management

Product Lifecycle Management

Consumer Insights

Project Management

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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