日本のプレイステーション向けデジタルマーケティング＋グローバルのソニーグループデジタルマーケティング連携のシニアマネジャー at Sony Interactive Entertainment

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Minimum 5 years of experience in marketing, business, or related fields
Strong understanding of digital marketing and user engagement strategies
Excellent project management and organizational skills
Proven ability to collaborate with cross-functional teams
Experience in team leadership and management
High proficiency in both Japanese and English communication

Responsibilities

Develop and execute strategies to enhance user engagement in the Japan/APAC market
Design marketing campaigns tailored to Japanese user preferences (e.g., Tokyo Game Show promotions)
Coordinate digital marketing initiatives with Sony Group companies (e.g., Crunchyroll, Sony Music)
Create and distribute cross-promotional content (e.g., PlayStation games with Sony products)
Manage a team of 3–4 members and 5–10 partner company members
Streamline and improve operational processes across the Japan/APAC region

Skills

Digital Marketing

Omnichannel Marketing

Email Marketing

Mobile App Marketing

Social Media Marketing

LINE

Data Analytics

User Engagement

Campaign Management

Cross-functional Collaboration

Sony Interactive Entertainment

Gaming and digital media

About Sony Interactive Entertainment

The Sony Playstation mission is to fill the world with emotion, through the power of creativity and technology, and to nurture innovation to enrich and improve people's lives.

N/AHeadquarters

1994Year Founded

N/ACompany Stage

501-1,000Employees