オウンドプロモーション

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

This role focuses on the planning and execution of promotional campaigns within PayPay’s existing services and channels. The ideal candidate will contribute to expanding PayPay’s user base and driving engagement through strategic marketing initiatives. The team is responsible for leveraging various promotional channels like in-app banners, push notifications, and email campaigns to reach a wide audience.

Requirements

• Experience: Experience in user-facing (toC) owned promotion for web/app services.
• Creative Direction: Experience in directing banners, text ads, and landing pages.
• Marketing Automation (MA) Tools: Proficiency in utilizing MA tools for owned distribution.
• Communication Skills: Ability to collaborate effectively with internal and external stakeholders.
• Presentation Skills: Strong presentation skills for conveying marketing strategies.
• SQL Knowledge: Familiarity with SQL is a plus.

Responsibilities

• Campaign Planning: Develop and implement promotional strategies for various initiatives and services.
• Creative Direction: Oversee the creative production for owned channels (banners, text ads, landing pages).
• Landing Page Optimization: Contribute to the revision and improvement of landing pages based on campaign goals.
• Testing & Analysis: Design, execute, and analyze tests to optimize promotional performance.
• New Approaches: Explore and propose innovative approaches to owned promotion.
• Guideline Development: Create and update guidelines, workflows, and rules for owned marketing.
• Collaboration: Work with internal teams and external partners to achieve marketing objectives.

Application Instructions

• No specific application instructions are provided in the text. Interested candidates should contact PayPay directly to express their interest.

Company Information

PayPay is a fintech company with over 68 million users (as of March 3, 2025). Founded in 2018, PayPay is headquartered in Japan and operates in approximately 50 countries and regions.

Vision: "Unlimited_" - PayPay aims to create a future beyond its current vision, embracing a Day1 mindset and striving for ambitious goals.

Mission: To maximize PayPay’s business by delivering PayPay’s core values to users (both consumers and merchants) through appropriate methods and media.

Benefits:

• Employment Type: Full-time (正社員)
• Work Arrangement: Work From Anywhere at Anytime (WFA) - Primarily remote work from home or satellite offices.
• Work Hours: Super Flexible System (スーパーフレックス制) - No core hours, generally 9:00 AM to 5:45 PM (7 hours 45 minutes plus breaks).
• Holidays & Leave: Paid time off including weekends, holidays, year-end, maternity/paternity leave, childcare leave, and more.
• Compensation: Annual salary (年俸制) with annual review, performance-based bonus (インセンティブ), and overtime pay.
• Benefits: Company 401k plan, social insurance (health, pension, employment, workers' compensation), and other company benefits.

Additional Resources:

• PayPay Inside-Out (Corporate Blog) - JP & ENG
• PayPay Product Blog - JP & ENG