Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, Video GamesIndustries
Requirements
- 3+ years of experience in game promotion or publishing, familiar with PC or mobile game markets (overseas publishing experience preferred)
- Passionate about games, especially PvP or competitive games (experience with FPS, sports, or related games preferred)
- Excellent creative event planning skills (successful market activities or creative project implementations preferred)
- Familiar with cultural differences and promotion rhythms in major overseas markets (Europe & America, Latin America, Southeast Asia)
- Excellent Chinese and English communication skills (English can be the working language; multilingual abilities preferred)
Responsibilities
- Assist with global market promotion support for overseas live products (excluding UA), and formulate integrated marketing strategies
- Build and expand overseas KOL/influencer promotion systems, plan implementation plans, and execute them
- Assist in formulating content strategies for communities and social media, and manage daily operations
- Dock overseas IP collaborations or linkage projects, and promote the implementation of collaboration plans
- Deeply participate in product-level communication, propose product optimization suggestions from a publishing perspective, and coordinate their integration and implementation
- Follow up on market data feedback, continuously optimize promotion strategies, and improve overall marketing conversion effects
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for this overseas promotion role?
Candidates need 3+ years of game promotion or publishing experience, familiarity with PC or mobile game markets, and overseas publishing experience is preferred. Additional priorities include loving PvP or competitive games like FPS or sports titles, proven creative event planning with successful cases, and knowledge of cultural differences in key overseas markets like Europe/North America, Latin America, and Southeast Asia.
What is the salary or compensation for this position?
This information is not specified in the job description.
What is the work arrangement or location policy for this role?
This information is not specified in the job description.
What is the company culture like at Tencent's Level Infinite?
Tencent is committed to equal employment opportunities, creating a fair and inclusive work environment that values diverse voices to spark innovation, and fosters a supportive and encouraging atmosphere for personal and collective growth.
What makes a strong candidate for this promotion operations role?
Strong candidates have 3+ years in game promotion, overseas experience, love for PvP/FPS games, proven creative campaigns, market knowledge of Europe/North America, Latin America, and Southeast Asia, plus excellent bilingual Chinese-English skills with additional languages preferred.
Tencent
Internet platform for social, gaming, fintech
About Tencent
Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.
Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees
Benefits
Professional Development Budget
Risks
Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.
Differentiation
Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.
Upsides
Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.
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