海外发行推广运营 at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Video GamesIndustries

Requirements

3+ years of experience in game promotion or publishing, familiar with PC or mobile game markets (overseas publishing experience preferred)
Passionate about games, especially PvP or competitive games (experience with FPS, sports, or related games preferred)
Excellent creative event planning skills (successful market activities or creative project implementations preferred)
Familiar with cultural differences and promotion rhythms in major overseas markets (Europe & America, Latin America, Southeast Asia)
Excellent Chinese and English communication skills (English can be the working language; multilingual abilities preferred)

Responsibilities

Assist with global market promotion support for overseas live products (excluding UA), and formulate integrated marketing strategies
Build and expand overseas KOL/influencer promotion systems, plan implementation plans, and execute them
Assist in formulating content strategies for communities and social media, and manage daily operations
Dock overseas IP collaborations or linkage projects, and promote the implementation of collaboration plans
Deeply participate in product-level communication, propose product optimization suggestions from a publishing perspective, and coordinate their integration and implementation
Follow up on market data feedback, continuously optimize promotion strategies, and improve overall marketing conversion effects

Skills

Game Promotion

KOL Management

Influencer Marketing

Social Media Strategy

Community Operations

IP Collaboration

Marketing Analytics

Market Research

English Communication

PC Games

Mobile Games

PvP Games

FPS Games

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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