Vevo

Global music video and entertainment platform

New York City, New York, United States

About Vevo

Vevo is a global music video and entertainment platform that provides high-quality music videos and live performances to a large audience. The platform connects fans with their favorite artists through a vast catalog of content, attracting over 1 billion viewers each month, including 149 million in the U.S. Vevo differentiates itself from competitors by offering a brand-safe environment for advertisers and integrating with artists' existing YouTube channels to enhance visibility. The company's primary goal is to deliver premium content while generating revenue through advertising, all while supporting social causes through charitable contributions.

New York City, New YorkHeadquarters
2009Year Founded
VENTURE_UNKNOWNCompany Stage
Social Impact, EntertainmentIndustries
501-1,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition from platforms like Triller and TikTok threatens Vevo's market share.
Ad-blocking technology could impact Vevo's primary advertising revenue stream.
Changes in YouTube's algorithm may affect Vevo's visibility and traffic.

Differentiation

Vevo offers a vast library of 100,000 HD music videos.
Vevo provides exclusive original programming and live concert performances.
Vevo syndicates its catalogue to hundreds of sites globally.

Upsides

Vevo's expansion into smart TV apps enhances user experience and viewership.
Growing demand for shoppable CTV formats boosts Vevo's innovative ad solutions.
Partnerships with artists for exclusive content strengthen Vevo's premium brand.