SEO Specialist at Sweed

Athens, Greece

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, E-commerce, E-businessIndustries

Requirements

Be a Sleeder: Our Values are 1) Ownership 2) Adaptability 3) Resilience 4) Positivity 5) Human Passion
2-4 years of experience as an SEO Specialist or in a similar role, preferably in an agency environment
Bachelor’s degree
Understanding of SEO core elements including, but not limited to, on-page and off-page tactics, optimization of site navigation, internal linking structure, URL structure, title tags, and meta descriptions
Familiarity with content management systems (CMS) and website analytics platforms
Experience in SEO Optimization for News Portals
Ability to start and complete an SEO Audit independently
A functional understanding of HTML and CSS
Identify and troubleshoot technical SEO issues, such as crawling errors, indexing problems, pagespeed issues, XML sitemaps & robots.txt errors, and schema markup, and implement appropriate solutions
Ability to have challenging, but productive business conversations
Strong analytical skills, with a data-driven approach
Ability to extract trends and insights from complex data sets
Understanding of business-related concepts and the interrelationship between key metrics
Knowledge of ranking factors and search engine algorithms
Stay up-to-date with the latest trends, algorithm updates, and industry best practices in SEO

Responsibilities

Measure and track site ranking factors, keywords, internal and external links, and site content
Review and audit clients’ sites to drive change that complies with current best practices
Perform SEO Audits and drive the implementation roadmap of on-page optimization
Be the leading figure in SEO Audit Presentations & the driver of new SEO insights on a weekly basis, on Technical & Content SEO improvements
Perform comprehensive keyword research and analysis to identify valuable opportunities for content optimization and improved visibility
Monitor the performance of clients’ SEO strategies and provide recommendations for ongoing optimization
Stay current with search engine trends to develop and improve SEO practices within the agency
Report on all clients’ important KPIs, using reporting & presentation tools
Help our clients implement the tasks and projects agreed with our SEO team, using project management skills, guidance and training when needed
Collaborate with cross-functional teams, including content creators, web developers, and designers, to ensure SEO best practices are integrated into all aspects of website development and content creation
Work with editorial and marketing teams to drive SEO in content creation and content programming
Conduct competitor analysis to identify opportunities for differentiation and develop strategies to outperform competitors in search rankings

Skills

Key technologies and capabilities for this role

SEOTechnical SEOOn-page OptimizationKeyword ResearchLink BuildingContent StrategySEO AuditsSite AuditsGoogle AnalyticsSearch Engine Trends

Questions & Answers

Common questions about this position

What is the work arrangement for this SEO Specialist role?

The position is hybrid.

What experience is required for the SEO Specialist position?

Candidates need 2-4 years of experience as an SEO Specialist or in a similar role, preferably in an agency environment, along with a Bachelor’s degree.

What are the company values for Sleed?

The company values are Ownership, Adaptability, Resilience, Positivity, and Human Passion. Employees are expected to 'Be a Sleeder' by embodying these values.

What does the SEO team look like at Sleed?

The SEO Specialist will be a member of a team of 6-10 members, handling a diversified portfolio of clients with full responsibility for client and team success.

What are the growth opportunities for the SEO Specialist role?

The role offers promotion to Senior SEO Specialist after successfully serving an adequate range of customers from multiple industries and sizes, and managing and guiding teammates.

Sweed

Retail cannabis point-of-sale and management solution

About Sweed

Sweed offers a complete solution for retail cannabis businesses by combining point-of-sale systems with e-commerce, delivery, analytics, marketing, and inventory management features. This integrated approach simplifies operations for cannabis retailers, allowing them to manage all aspects of their business from a single platform. Unlike competitors that may require multiple separate systems, Sweed provides an all-in-one service that enhances efficiency and customer interaction. The company operates on a subscription model, ensuring a steady revenue stream while helping retailers improve their sales processes and make informed decisions based on data insights.

Burbank, CaliforniaHeadquarters

2017Year Founded

$500KTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise Software, Consumer GoodsIndustries

11-50Employees

Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

Paid Vacation

Paid Sick Leave

Risks

LeafLink's expanded offerings increase competition in cannabis retail technology.

Sweed may face challenges in maintaining market share against larger competitors.

Rapid technological changes could outpace Sweed's current platform capabilities.

Differentiation

Sweed offers an all-in-one platform for cannabis retail operations.

The platform integrates POS, e-commerce, delivery, and analytics for dispensaries.

Sweed's subscription model ensures recurring revenue from a diverse client base.

Upsides

AI-driven insights enhance personalized marketing and customer engagement for Sweed.

Blockchain technology secures inventory management and supply chain tracking for Sweed.

Augmented reality enhances online shopping experiences for Sweed's e-commerce clients.

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