Mavrck

Influencer marketing and social media management platform

Boston, Massachusetts, United States

About Mavrck

Mavrck provides a platform for influencer marketing, now known as Later Influence™, which helps brands collaborate with creators and influencers to produce authentic content. The platform works by enabling marketers to connect with influencers, manage campaigns, and track performance metrics to ensure effective engagement and return on investment. Mavrck differentiates itself from competitors by integrating with major social media platforms like Meta, TikTok, and YouTube, allowing for seamless collaboration and content sharing. The company's goal is to create the world's first Social Revenue Platform, where social media managers, influencer managers, and creators can work together to foster community engagement and drive consistent growth.

Boston, MassachusettsHeadquarters
2014Year Founded
$264.2MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
201-500Employees

Risks

Emerging AI-driven competitors could threaten Mavrck's market share.
Social media algorithm changes may impact Mavrck's marketing strategy effectiveness.
Integration challenges from Mavely acquisition could affect service delivery and satisfaction.

Differentiation

Mavrck's AI Enhanced Search streamlines creator discovery, enhancing brand partnerships.
The acquisition of Mavely expands Mavrck's capabilities in maximizing social media ROI.
Mavrck's partnership with Rakuten Advertising enhances influencer offerings and program optimization.

Upsides

AI-driven tools boost creator discovery and engagement, increasing brand reach and conversions.
Mavrck's MUSE Creative Award win highlights effective influencer marketing strategies.
Recognition as 'Most Effective Network of the Year' underscores Mavrck's leadership in the industry.

Funding

Total raised$264.24 M
Latest valuation$29.00 M
StageGROWTH_EQUITY_VC
GROWTH EQUITY VC
3/31/2022
$135
$6
$29.00 M
EARLY VC
2/28/2018
$3
$13.50 M
SERIES A
10/31/2015
$5
$25.00 M
CONVERTIBLE
7/31/2014
N/A
ANGEL
7/31/2014
$1
$2.75 M