Yield Planning Analyst (Remote) at The Athletic Media Company

United States

The Athletic Media Company Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Sports Media, Digital AdvertisingIndustries

Requirements

  • BA/BS preferred
  • 2+ years post-collegiate work experience in a sales support, sales operations, or analytics role
  • Previous product analytics experience in digital advertising preferred
  • Experience in top-tier online advertising or marketing analytics organizations strongly preferred
  • Strong analytical skills and ability to clearly synthesize large datasets into key insights
  • Excellent time management and attention to detail
  • Comfortable in fast-paced and changing environment
  • Excellent written and communication skills
  • Eligible to work remotely in the United States or Canada

Responsibilities

  • Strategize and partner with sales planning and sales teams to ensure every proposal meets both client and internal objectives
  • Manage daily inventory and pricing requests from Sales and Sales Planning teams, providing product recommendations, queue management, inventory trends, or alternative options
  • Manage the daily rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems (order management and ad server)
  • Engage broader operational teams and inventory suppliers on issues, trends, and potential issues
  • Work with Operations teams to proactively optimize product pricing
  • Create and troubleshoot various targeting needs in both the Ad Server (Google Ad Manager) and create relevant products within the Order Management System (AdPoint)
  • Partner with the Programmatic Team to enhance product catalog to accomplish parity with direct
  • Help oversee digital ad product catalog by partnering with the Ad Product Team by creating new or optimizing current ad products
  • Conduct ad hoc analysis to provide guidance to sales support teams and help advise on best practices in pricing
  • Browse the content on our site regularly and frequently to ensure our client’s ads are delivering as expected
  • Assist in pricing-relevant conversations with Finance and Audit teams, when applicable

Skills

Google Ad Manager
Yield Planning
Ad Pricing
Rate Card Management
Ad Inventory Management
Ad Operations
Order Management System

The Athletic Media Company

Digital sports news and analysis platform

About The Athletic Media Company

The Athletic provides detailed sports news, stories, scores, schedules, and podcasts for sports enthusiasts. It focuses on delivering in-depth coverage from experienced writers, ensuring fans receive breaking news and insightful analysis about their favorite teams and leagues, including major sports like the NFL, NBA, MLB, NHL, and international events like Formula One and soccer. The Athletic operates on a subscription-based model, where users pay for premium content that is not available for free, allowing the company to invest in high-quality journalism. This approach sets The Athletic apart from competitors who often rely on advertising. The goal of The Athletic is to serve dedicated sports fans by offering comprehensive and exclusive coverage that goes beyond basic scores and headlines.

San Francisco, CaliforniaHeadquarters
2016Year Founded
$135.7MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees

Benefits

Paid Time Off
Paid Sick Leave
Paid Parental Leave
401(k)
Short & Long Term Disability
Free Subscription
Competitive Health Care
HSA & FSA
Commuter Benefits

Risks

Competition from free sports content providers threatens The Athletic's subscription model.
Reliance on high-profile journalists poses risks if negotiations fail.
Social media platforms offering free updates challenge The Athletic's premium content focus.

Differentiation

The Athletic offers in-depth sports coverage from top-tier writers.
It operates on a subscription model, focusing on quality over quantity.
The company provides exclusive content not available for free elsewhere.

Upsides

Increased interest in women's sports boosts The Athletic's market potential.
Hiring high-profile journalists strengthens The Athletic's editorial team.
New podcast series diversify content offerings, engaging broader audiences.

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