WPP Media | Planning Manager (Offline / TV Focus), Japan at WPP

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, MediaIndustries

Requirements

5-7 years of experience in TV and OOH planning
Understand the process from planning to booking to censorship to go live
Familiar with various measurement solutions for offline

Responsibilities

Develop TV & OOH plans for key campaigns, and facilitate plans for other campaigns by guiding team members where needed
Work with external buying partners and internal buying teams to get the right information on buying opportunities and costing
Develop best practice plans, backed by informed strategy & reasoning for offline media approaches
Present plans and rationale to clients, as part of overall strategic planning responses
Work closely with creative agency on asset delivery
Work with stakeholders to deliver post campaign results and analysis
Contribute to regular competitive insights around offline media usage and trends in Japan market
Develop strong relationships with offline expert clients, be their go-to person for TV/OOH
Lead on relevant sections of client meetings as the offline specialist
Keep the client updated on interesting and relevant opportunities to drive market-leading executions for Uber
Work collaboratively to develop the capability, skills and knowledge of the team
Work closely with the creative agency to brainstorm ideas and opportunities that are relevant to brand campaigns

Skills

Media Planning

TV Planning

Offline Media

Media Strategy

WPP

Global marketing and communications services provider

About WPP

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

London, United KingdomHeadquarters

2015Year Founded

IPOCompany Stage

Consulting, Social ImpactIndustries

10,001+Employees

Risks

Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.

Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.

Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

Differentiation

WPP excels in creative transformation, combining creativity with data and technology.

The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.

WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

Upsides

Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.

Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.

Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

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