Senior Web Strategist
TypeformSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Influencer Marketing, Marketing TechnologyIndustries
Requirements
- Hands-on coding experience with HTML, CSS, JavaScript/TypeScript, React, and Gatsby
- Experience with Contentful CMS structure and workflows
- Proficiency in analytics tools like Amplitude for instrumentation, tracking, and dashboards
- Ability to work in Figma to review, interpret, and collaborate on high-fidelity mockups
- Knowledge of performance optimization, SEO, Core Web Vitals, and maintaining >99% uptime
- Leadership and mentoring skills to guide team members and set technical standards
- Strong collaboration and communication skills with technical and non-technical stakeholders
- Experience leading onboarding, managing external agencies, and building teams
Responsibilities
- Define and implement web support criteria, internal processes (e.g., QA), self-serve strategy, and site testing
- Lead adoption and training of scalable infrastructure, tools, and frameworks
- Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy
- Review and evolve CMS solution (Contentful) for scalability and future needs
- Build and optimize landing pages for performance, SEO, and conversion goals
- Manage and optimize Contentful CMS to reduce engineering bottlenecks for non-technical teams
- Implement analytics instrumentation with Amplitude for accurate tracking and dashboards
- Write high-quality, performant code
- Ensure web properties meet Core Web Vitals and >99% uptime
- Mentor and guide team members, fostering growth and setting technical standards
- Collaborate with Marketing Leadership Team on priorities, goals, and deliverables
- Communicate effectively across stakeholders for alignment and transparency
- Lead onboarding for new web hires, preparing materials and standards
- Partner with external agencies, managing onboarding and workflows
- Build and lead a high-performing web development team with clear ownership
- Set culture of technical excellence, continuous improvement, and reliable delivery
- Act as hands-on leader balancing development with team oversight
- Stay on top of research and best practices
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What technical skills are required for the Web Development Lead role?
The role requires writing high-quality, performant code using HTML, CSS, JavaScript/TypeScript, React, and Gatsby, along with experience managing Contentful CMS, implementing Amplitude analytics, and working in Figma.
What are the main responsibilities of this position?
You'll define web strategies and processes, lead adoption of scalable tools, build experimentation frameworks, optimize landing pages for performance and SEO, manage Contentful CMS, implement Amplitude analytics, and code with modern web technologies.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for the Web Development Lead role?
This information is not specified in the job description.
Who does this role report to and what leadership is involved?
The role reports to the Sr. Marketing PM and involves hands-on leadership, including mentoring the team, setting high standards, and building a world-class web team.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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