VP, Publisher Development at OpenX

New York, New York, United States

OpenX Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AdTech, Digital AdvertisingIndustries

Requirements

  • 10+ years of experience in programmatic sales and operations within ad tech or on the publisher side, with a minimum of 5 years of leading a team
  • Proven track record of exceeding sales quotas and leading high-performing, scalable teams
  • Established relationships with premium publishers
  • Deep technical knowledge of the programmatic ecosystem, including SSPs, DSPs, and publisher ad stacks
  • Strong executive presence with strategic thinking and decision-making abilities
  • Excellent communication and presentation skills, with media, panel, and on-stage experience
  • High energy, self-starter mentality with a startup mindset
  • Preferred Skills & Qualifications
  • Experience in the LATAM and Canadian markets
  • Spanish language proficiency
  • Direct experience with CTV partnerships
  • Familiarity with identity and audience targeting

Responsibilities

  • Develop mid-to-long-term strategy for the publisher business across NAM and LATAM including owning go-to-market, regional revenue targets, managing P&L, and planning headcount
  • Establish OpenX as a thought leader by maintaining a strong command of key industry topics such as curation, inventory quality, supply path optimization (SPO), connected TV (CTV), AI applications, and privacy-first solutions
  • Lead and develop a collaborative, high-performing team across business development and account management within the ad-tech ecosystem, providing strategic direction, clear goals, coaching, and professional development. Foster a culture of ownership, continuous learning, and thoughtful execution to drive revenue growth, strengthen publisher relationships, and deliver innovative, data-driven monetization solutions
  • Drive the new supply pipeline across CTV, web, in-app, digital out-of-home (DOOH), and audio publishers
  • Prospect and close strategic partners in emerging verticals such as retail media, gaming platforms, AI-driven applications, ride-share, and fitness technology
  • Provide strategic market intelligence to inform OpenX’s product roadmap and go-to-market strategy, ensuring alignment with evolving publisher and buyer needs
  • Leverage AI and automation to enhance operational efficiency and improve customer service for publisher partners
  • Guide team through negotiations and structure complex commercial agreements, both regional and global, covering supply and data partnerships
  • Partner closely with buy-side teams to support strategic SPO engagements and pitches, representing OpenX’s supply perspective
  • Serve as a senior spokesperson for OpenX, representing the company at industry events, panels, and with key stakeholders across the programmatic ecosystem

Skills

Programmatic Advertising
Business Development
Account Management
Supply Path Optimization
CTV
AI Applications
Privacy-First Solutions
P&L Management
Team Leadership
Ad-Tech Ecosystem

OpenX

Programmatic advertising platform for digital inventory

About OpenX

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees

Benefits

Professional Development Budget

Risks

Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.

Differentiation

OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

Upsides

OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.

Land your dream remote job 3x faster with AI