Video Media Buyer at Giant Spoon

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MediaIndustries

Requirements

18+ months of experience in an integrated media planning & buying (digital & traditional) role client-side or with an agency, with a strong focus on video
Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
Familiarity with UTM function & building
Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
Experience trafficking a creative rotation within a package > placement > creative hierarchy
Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
Budget, billing, reconciliation experience
Excellent written, verbal, and presentation skills
Strong attention to detail
Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
Inherent desire to learn more of the trends shaping consumer behavior
Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry

Responsibilities

Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
Develop comprehensive video media plans across both national and regional linear television and CTV platforms
Manage full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
Assist with tagging and trafficking for all taggable digital assets
Input plans into systems (Prisma)
Act as steward to ensure full delivery
Own billing and reconciliation of budget and invoices
Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
Coordinate outreach and review and evaluate partner proposals
Coordinate RFP development
Coordinate tactical planning, negotiating and execution tied to media brief
Collaborate with Analytics Team to identify and report insights
Develop strategic POV on research and creative
Contribute to creative media brainstorms
Manage the day-to-day of an Assistant Media Planner, including training and mentoring
Stay up to date on media trends and evolving capabilities

Skills

Linear TV Buying

Digital Video Buying

CTV

Media Planning

Audience Research

Vendor Negotiation

Budget Management

Campaign Optimization

Post-Buy Analysis

Tagging

Trafficking

Prisma

Billing Reconciliation

Giant Spoon

Integrated advertising agency creating brand experiences

About Giant Spoon

Giant Spoon is an advertising agency that focuses on creating unique brand experiences for its clients. The agency combines cultural insights with creative strategies to develop what they call "brand universes," which are immersive experiences designed to connect deeply with target audiences. Their services include advertising, experiential marketing, and strategic brand development, allowing them to provide comprehensive solutions from concept to execution. This approach ensures that all aspects of a brand's presence are consistent and impactful. Unlike many competitors, Giant Spoon emphasizes groundbreaking work that challenges traditional advertising methods, attracting clients who seek bold solutions. The goal of Giant Spoon is to push the boundaries of advertising and marketing, helping brands stand out in a crowded marketplace.

New York City, New YorkHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Goods, EntertainmentIndustries

51-200Employees

Benefits

Hybrid Work Options

Risks

Increased competition from similar agencies may dilute Giant Spoon's market share.

Rapid digital marketing evolution requires continuous investment in new tools and training.

Reliance on project-based fees could lead to financial instability during industry downturns.

Differentiation

Giant Spoon creates unique brand experiences using cultural insights and creative strategies.

The agency offers a full suite of services, ensuring consistency across brand touchpoints.

Giant Spoon's idea-centric strategy blends content, technology, and media for impactful campaigns.

Upsides

Growing demand for immersive brand experiences boosts Giant Spoon's market opportunities.

Interest in experiential marketing post-pandemic aligns with Giant Spoon's core competencies.

Cultural insights in marketing strategies enhance Giant Spoon's connection with diverse audiences.

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